Your guide to marketing communications for a cause
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Marlene Oliveira

Marlene Oliveira is communications consultant and copywriter at moflow and founder of the Nonprofit MarCommunity blog. Having worked in the nonprofit sector since 1999, Marlene specializes in working with capacity building and grant-making organizations, advising on communications strategy, and writing stories and other content.

Posts by Marlene Oliveira

How to write donor and volunteer profiles

Health communications: creating clarity for consumers

Writing a speech? Ask your speaker these questions

How to develop effective nonprofit newsletters: 6 steps

Five Point Checklist for Brand-Strengthening Copy

Pro bono services: getting what you pay for?

Nonprofit mission statements as marketing: a mistake?

Interview questions for writing donor and volunteer profiles

Tips to improve your nonprofit’s media release boilerplate

Walk Away From Your Copy

How to get the most from your freelancers

Getting unblocked: when a writing project looms large

How to write speeches for nonprofit leaders: 10 steps

Communicating benefits in nonprofit copywriting

Putting ‘you’ into nonprofit copywriting

Three word taglines: Creativity. Is. Dead.

How to write nonprofit bios that intrigue

Do you really need another brochure?

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