What's changing? Media relations or the media landscape? [#NPMC chat]
Media relations have always been an important part of nonprofit marketing and communications. Unfortunately, they can easily become lost in a jumble of responsibilities and not given the attention they need. A recent project at work led me to start paying more attention to media relations.- #NPMC TweetChat for nonprofit marketers/communicators about to start! Topic: evolving media relations. http://ow.ly/KOhDy
- #nonprofit peeps, join in now! "@NPMarCommunity: Nonprofit marketing communications Twitter chat starts in 5 mins. Follow #NPMC."
- Hi, #NPMC. RoiAnn here - I manage comms for @HealthConnctOne, nat'l nonprofit (based in Chicago) supporting healthy moms, babies, families.
- Hi, I'm participating in my first #NPMC chat today. I'm the Communications Director at @landconservancy in Michigan.
- Claire from Toronto, joining #NPMC today, happy to be here with such a great community! #nonprofit
- Cool! Welcome @SherryCalder @maytree_canada @Kelgon @juilareich @ClaireSMBB @OPgrrl @SaskCIC @KeriAmiotte! Off to a running start! #NPMC
- @ClaireSMBB Agreed! #NPMC
- Hello, happy to join today's #NPMC tweet chat - I'm Heather, communications specialist with @abclifeliteracy a national literacy advocate!
- A1 Media is now everyone's landscape & this is especially great for #nonprofits ~ marketing to & engaging w/ audiences. #NPMC
- @SherryCalder Yes! It can be easier to connect with & find new ppl #NPMC
- A1. ...such as @petermansbridge @adriearsenault great long-time professional journalists who shed a very positive light on CBC #NPMC
- Good point RT @maytree_canada A1 Yes, more opportunities, but also more fragmentation. You can feel overwhelmed by choices. #npmc
- Very much agree! RT @adeburger: A1 the use of images, video - anything visual is key, it's what gets noticed #NPMC
- Ah, yes (Hi Angela!) RT @adeburger A1 the use of images, video - anything visual is key, it's what gets noticed #NPMC
- A1b. Our experience is unique b/c we work with #nonprofits to teach #media relations (MUCH more emphasis on #socialmedia courses now) #NPMC
- @maytree_canada Process used to be easier to just replicate? #NPMC
- MT @maytree_canada A1b Yes - more emphasis on planning & thinking hard how to reach right audience. Not the same approach all the time #npmc
- @heather_cos Interesting. Same roles, different responsibilities? Or restructuring? #NPMC
- A1b. #SocialMedia and other #digital outlets do make it easier for small (small budget) #nonprofits to get their message + mission out #npmc
- MT @npcommunicator A1b. #SocialMedia & #digital outlets do make it easier for small #nonprofits to get their message + mission out #npmc
- @heather_cos Great word to describe our line of work! We all pivot! #NPMC
- A2 Got ahead of myself with answer to A1b, but #nonprofit communicators benefit A LOT from cheap online engagement + audience building #npmc
- Yes! RT @heather_cos: A2: However - a substantial HR commitment required, and it's important management recognize that #NPMC
- @goalcaravan One example is so called "Mommy bloggers" - a huge new media voice who can really increase cause awareness #NPMC
- So true @heather_cos The resource cost for effective non-profit marketing campaigns is always key to factor in #NPMC
- RT @SmartCause: Why Google Hates Your Non Mobile Website http://bit.ly/1CdIXgH via @B2Community #nptech #npmc
- 15 Ways To Create Social Media Content That Always Works http://bit.ly/19FlDij via @MelonieDodaro #sm4sg #npmc #nptech
- RT @SmartCause: Why Google Hates Your Non Mobile Website http://bit.ly/1CdIXgH via @B2Community #nptech #npmc
- A3 Agree with @heather_cos about importance of listening - you should be aware of what's being said (about you and your issue) #npmc
- @goalcaravan Hi Liz! You're welcome, I'm a huge fan of using Twitter to engage w/ audiences!! Great to 'meet' you! #NPMC
- @ClaireSMBB Sometimes it's harder now to make those connections, but oh so important! #NPMC
- @JohannaSedgwick Yes! Super important! #NPMC
- RT @heather_cos A3: con't some good tools for measuring social success - hootsuite, crowdbooster, topsy, radian6, sysomos, etc. #NPMC
- @maytree_canada Do you find managing expectations a challenge? Any advice? #NPMC
- MT @adeburger A3 You & your story are quickly accessible - spokespeople, background info, research that supports, etc. #NPMC
- @ClaireSMBB Yes. Members of the media are in high demand & are asked to do more with less. Maintaining connection is key! #NPMC
- Awesome MT @maytree_canada Manage expectations: start each campaign w/communications plan - everyone gets input. Then discuss results. #npmc
- A3 Relationships matter more than ever. Keep it short w/strong hook. I use http://muckrack.com/whoshared/ for social share stats #npmc
- A4 Just as I was asking @maytree_canada - implement strats & policies around using socmed for ex & encourage/trust employees to do so. #NPMC
- @girardinl Happy to see you here! #NPMC
- @maytree_canada We start campaigns w/ comms plan, too, but sometimes staff wants me to plan solo. Until I guess wrong what they want #NPMC
- Agreed! RT @girardinl: A4 It's critical to have communications involved in planning on day 1. Builds momentum, helps ID opportunities #npmc
- From the archives >> Colour printing vs black and white: how to make the right choice http://is.gd/g3n4rq #NPMC
- @maytree_canada We're getting close. Thx! Always helpful to hear how it's going for other comms pointpeople. #NPMC
- A4 b. We use @Cision_Canada and they make it easy to find digital media contacts and rank them based on influence! #NPMC
- @girardinl Heh. I'd be lying if I said I was keeping up well enough to know what that's in response to! #NPMC
- A4b #npmc Shameless plug for #Chicago & #Midwest #nonprofits: our Media Guide helps you find #media outlets to pitch https://www.chicagomediaguide.org/
- So sad time is already up! Thank you everyone for a great chat! Chat archives will be posted soon at http://ow.ly/qmZRO #NPMC
