#NPMC Chat: May 29, 2014

Welcome to #NPMC chat, everyone! Our topic today: keeping up w/content production  http://ow.ly/xoSC6 

Let’s start with introductions. Please tell us a little about you. Even if you think you’re going to be quiet, pls say hello! #NPMC

Plz bear w/ my multitude of tweets for the next hour. I'll be talking about #contentmarketing as part of #npmc - #nonprofit #marketing chat!

Happy to already see @Kelgon @npcommunicator @NPMarcom? @laarniparas? #NPMC

Hi #npmc! I'm Marissa, the New Media Producer for @npcommunicator. Happy to talk #contentmarketing with you all!

Hi @MarissPaige and @Nay_Edu! #NPMC

Hello #npmc am nonprofit Director of Communications in the Washington DC area

I’m Marlene Oliveira, of Nonprofit MarCommunity and #NPMC chat. Also copywriter & communications consultant to nonprofits.

Hello! We're Community Media Workshop, a #communications nonprofit based in #Chicago that helps the community tell their stories. #npmc

@mo_flow @Kelgon @npcommunicator @NPMarcom yes, i'm here, though slow! :) #npmc

I signed into the wrong account! :/ #npmc

Here! and ready! #npmc

@sburket hello! :) #NPMC

@lsalberts :) #NPMC

Awesome group already and welcome to others coming in. Let's get started. #NPMC

Hi everyone! I'm Kelly, mktg specialist for a small nonprofit. We're not on twitter yet, so I don't have an @ to share lol #NPMC

Q1. Who is responsible for content creation at your org? Marketing, communications, internal experts, ‘content owners’...? #NPMC

Excited to take part in my first #NPMC and see what it's all about!

Laarni here from @Springtide_VAW and most recently, @CACHC_KE. Looking forward to the chat! #npmc

@NPMarcom @kristinaleroux hooray! #NPMC

A1 we have a balance between Marcom staff and designated program/service staff. #npmc

Please excuse my temporarily excessive tweets. Joining #NPMC chat on #nonprofit content marketing and communications!

For those new to #NPMC chat, we’re using Q/A format - we post questions using Q1, Q2, etc. You respond by using A1, A2, etc. Thx!

A1. Our comm dept, but we rely on program staff for stories from the front line. #npmc

Pardon my feed for the next hr, will be participating in the Non Profit Mark/Comm #npmc chat, hosted by @mo_flow. Come join the convo!

A few minutes late, but happy to join the #NPMC conversation this morning!

A1 mostly me. classic nonprofit multi-tasking. #npmc

A1 I'm a consultant so don't have an org, w/clients: mix internal experts & marcomm/public affairs & ED for success #NPMC

@StateofDMG here from Pulmonary Hypertension Association for my first chat #NPMC

A1) me. I find it's usually a comm director, marketing coordinator. The thing abt #nonprofits is every staffer wears many hats! #npmc

@StateofDMG welcome, welcome! #NPMC

@sburket Yes, same here, I handle marketing, communications, and several other things. Lots of hats. #NPMC

A1 The relevant program staff create content with heavy editing and reworking for channels from me. #NPMC

@lsalberts What's your magic trick for getting program staff to share those stories? #NPMC

From first few responses to Q1, content coming from mar com and sometimes, programs/services #NPMC

A1 I also write a lot myself #NPMC

@sburket Same here! I look to staff for story ideas, but it's mostly me producing all the content #NPMC

I just got a question about using Instagram as a platform to create & distribute content. Can we address this later? Anyone have tips? #npmc

A lot of responsibility for content production falling on communicators. So Q2 is...#NPMC

@girardinl I just ask. Most of the time they bring stuff to us, then we create the content. They're on board, so the buy-in is there. #NPMC

Q2. How have you successfully set content production priorities? How do you decide what to produce? #NPMC

@StateofDMG That's often the case. Program staff or others can't quite write "right" for online audiences. Any training plans? #NPMC

@marissapaige great! Yes, let's discuss and I'll pose to group again later if necessary. #NPMC

@lsalberts I think many of us are envious of the buy-in you have. That's excellent! #NPMC

@lsalberts That's impressive, you've broken down the silo! #NPMC

A2. quarterly planning meetings with staff involved (program & marcom) to sort out themes, targets, objectives. annual plan #npmc

@NPMarcom Sounds like a great idea! #NPMC

A2 Our audience varies by platform so try to put up content relevant to each audience. #npmc

A2: marketing/comms plan and activities schedule. also be prepared to respond in case of a news item or hot topic. #npmc

A2 You gotta have an editorial calendar to plan content around org events & milestones, plus hooks yr audiences care about! #NPMC

a2) Content calendars are lifesavers. You know what gets posted when, & make sure to cover messages connected to campaigns. #npmc

@StateofDMG That's similar to how it works for me @HealthConnctOne - program content, my edits/reworks, their approval. #NPMC

@girardinl You wouldn't happen to know where we could find a template? ;) #NPMC

@girardinl @Kelgon I have monthly meetings with the head of our programs. Could you guys coordinate something like that? #NPMC

A2) We use google docs to create a content calendar. But here are some samples & templates!  http://ht.ly/xoV9z  #npmc

MT @NPMarcom A2 quarterly planning meetings w/staff (program & marcom) on themes, targets, objectives. annual plan #npmc <Fantastic process!

a2: also set specific mar/com goals and objectives - diff but in line with org's long/short term strategic plan. #npmc

Great to hear that most are establishing plans to prioritize and then implementing based on those plans #NPMC

@lsalberts I think it's about time I try #NPMC

@girardinl #NPMC Do writing for the web training & mentor staff. I try to progressively get them to do more & perfecting a couple things.

A2. I literally hung a dry erase content calendar by my desk - small staff likes consensus - accessible, color coded #NPMC

@mo_flow Ha, I wasn't gonna plug, but since u asked! Free #nonprofit Editorial Calendar by us folks @LBCollab:  http://bit.ly/2014editorialcalendar … #NPMC

@marissapaige that's what we use with our designer who is not on staff. It helps prioritize her workload as well. #npmc

@Kelgon I find that when they know you expect news/updates from them, they deliver! #NPMC

Hi @OPgrrl! Glad to see you here! #NPMC

@lsalberts @Kelgon Peer pressure of seeing other teams produce ideas & get resources put toward promoting their program helps too! #NPMC

@SeattleSeneca A calendar is so simple, and yet so overlooked. :) #npmc

@lsalberts Thanks for the encouragement #NPMC

Q3. What strategies are you using right now to keep up with content production? (ex. good planning, reusing, recruiting team, etc.) #NPMC

A2 we have an editorial calendar with regular slots for a variety of content to ensure not always just asking for something #NPMC

@girardinl HAHAHA I never thought of "peer pressure" as a motivational tool! #npmc

@lsalberts Hi! Glad to see you here, too :) Running late from a meeting. #NPMC

@StateofDMG Nice approach! Grant writing, program writing & writing for external online audiences are quite different. #NPMC

A2 I use the ed calendar by @LBCollab! @girardinl #NPMC

MT @mo_flow: Q3. What strategies are you using right now to keep up with content production? (ex. good planning, reusing, etc.) #NPMC

@marissapaige Peer pressure, competition, bribery, coercion...you'd think I worked in for profit! :) #NPMC

A2 We get a lot of input from our community with questions & advisory boards for what they want & watching analytics. #NPMC

Q3 Planning helps for sure. Also linking to staff goals related to performance evaluations. Regular reminders are still necessary.:) #npmc

Q3 Good old fashioned deadlines! #NPMC

a3: haha lots of wordsmithing, re-using what you've got, diff versions of same msg (for diff audience/platform) #npmc

@lsalberts @LBCollab So glad to hear that. We send it out into the wild each year, then love hearing that it's useful! #NPMC

A3 A mix of content creation & curation. Remixing content into new formats. Resurfacing old content at the right time. #NPMC

A3 - multiple people creating content. It gives us different voices to reach different audiences. #npmc

A2 we also write around themes for the month, like associated disease awareness months, and highlight our related resources #NPMC

A2 we use Google Calendar for our editorial calendar. makes it accessible by all #NPMC

@npcommunicator @laarniparas I've found you have to rework it though, our audience tends to tune out if it is the exact same. Yours? #npmc

A3 I make sure most content can be re-purposed to cover all of our platforms #NPMC

@SeattleSeneca This is super smart. It's like you're setting up a one-on-one conversation for each audience! #NPMC

@mo_flow That's a good thing! #NPMC

A3 I am constantly trying to recruit interested staff writers and get them more engaged in their writing so my editing/writing is less #NPMC

@SeattleSeneca @npcommunicator @laarniparas We'll often post different bits of a story or message on different channels. #NPMC

@StateofDMG Can you expand a little on "writing around themes for the month" - how far ahead in advance do you plan for that? #npmc

@StateofDMG That's the best advice: Use an editorial calendar that's shareable & whatever tool team is willing to use. #NPMC

@SeattleSeneca Do u have multiple audiences? Or 1 primary? #NPMC

A3 We have deadlines a week in advance and pre-schedule to make management less hectic #NPMC

MT @StateofDMG: A3 I am constantly trying to recruit interested staff writers so my editing/writing is less #NPMC

Q4. What would results look like in your community with greater content production? What would be different? #NPMC

@OPgrrl @npcommunicator @laarniparas great idea, re-purpose, re-fashion, find the right audience. #npmc

A3. Always seeking new ways to gather story - photo? video? Written Q&A? Phone call for quick quote? - to fit storyteller. #NPMC

@StateofDMG Do u do keyword research for these? Had a client tie external monthly theme to Google Adwords = amazing results #NPMC

@Kelgon we're trying to target different groups, i.e. reaching a younger audience, or folks that don't typically go to a concert. #npmc

@OPgrrl So, you've created a sort of "transmedia" storytelling plan? #npmc

@girardinl I like the idea of competition. That has worked for other things in our office. I should try it for content creation. #NPMC

A4. I would hope greater levels and more meaningful community engagement #npmc

@marissapaige There are SO many different ways to answer your question about a transmedia storytelling plan! {grins} #NPMC

late to the #NPMC but I don't have much to add: great ideas here on sourcing content, tho!

@StateofDMG People will do a lot for the right carrot. #NPMC

@OPgrrl now I'm intrigued & excited. "Transmedia" is my favorite buzzword. #npmc :)

@marthawatt hello! #NPMC

I missed Q4! #npmc

A3 we often re-purpose for different channels. timing each around the same time helps with that. #NPMC

@marissapaige @OPgrrl I'm with you! #NPMC

@marissapaige @OPgrrl I'm over "transmedia" as I'm also over "internet of things" and "big data" but I burn out on buzzwords easily :) #NPMC

A4 All programs/departments would be well represented #NPMC

@marissapaige looks like you found it. :) #NPMC

@girardinl "Big Data" I agree with. Because I don't get it. ;) #npmc

A4 For most orgs I've worked with: Less panic. More proactive, intentional content that's connected with goals. #NPMC

@marissapaige I get Kivi's monthly writing prompts & add other relevant dates. I contact staff a few weeks out to plan & schedule. #NPMC

@mo_flow recently (on @cmsucks ?) on 'getting away fm pdf's'; my biggest pet peeve of 'our' website. No control over site =frustrating #npmc

@marissapaige Truth is my "transmedia" plan = seat of my pants. Program team got jazzed on our Twitter chats tho, so I have more help. #NPMC

So more content/better ability to keep up = better quality content, meaningful community engagement, entire org rep'd, less panic #NPMC

A4: more new content. also making use of still relevant, though older resources. ppl will turn2us for #VAW content #NPMC

@marthawatt Did you see our post on the topic by @serenevistas? #NPMC

@girardinl hadn't thought of using Google Adwords for monthly themes, but interesting idea #NPMC

A4 long term we want to create dialogue for the whole community. #NPMC

Q5. What do internal players need to *believe* in order to get involved/make content production a bigger priority? #NPMC

@marthawatt @mo_flow @cmsucks Did you see the recent-ish article on how nobody's reading PDFs?  http://wapo.st/1sCi7JB  #NPMC

@mo_flow @serenevistas yes! shared the 'get away from pdfs' article & many agreed. Still, glacial decisionmaking the rule :( #npmc

A4: honest engagement of younger audience + corporate ppl, bringing the org into 21st century :) #sustainability #NPMC

a4) success for me = more audience engagement. RTs, follow-thru with calls to action. #npmc

A5: AHHH! they need to believe in value of mar/com activities, think outside the box, try new things, LEARN, grow. #npmc

@StateofDMG Yes, some of are pretty heavily searched by ppl who r looking for exactly the resources yr highlighting. Get that traffic! #NPMC

A4 better results oriented strategy using analytics more #NPMC

@girardinl @mo_flow yes:all our info is a mass of pdfs (grrrr) Our constituents are Really Inflexible & understand that format best #npmc

Thanks for the insights, @StateofDMG @OPgrrl ! :) #npmc

A5 Sometimes you need to spend some money, not just time, to create really great content. #NPMC

@SeattleSeneca @laarniparas Yes. Different platforms have different audiences, & folks that follow you everywhere want diff content #npmc

@SeattleSeneca @laarniparas So re-working content for diff audiences is definitely part of our content production strategy, too! #npmc

@SeattleSeneca Agreed. I believe Edutopia decided to pay some blog writers bc saw that quality writing really paid off #NPMC

A5 You have to mix the old w/ the new bc content is shared in lots of different ways now & all ways can bring success #NPMC

A5. need to believe value of engagement, buy in to goals/objectives, see big picture, understand their role. #npmc

A5 they need to believe it's helping them in some way to accomplish their goals so it's worth their time #NPMC

@SeattleSeneca YOU HAVE MONEY?! YOU HAVE TIME?! #jellz ;) #npmc

Q6. How can you model innovation, value of investment, results orientation in the way you develop/deliver content? #NPMC

A5 they need to believe they can do it, it won't take much time, they will have help, and they won't look stupid #NPMC

@laarniparas Agreed! Unless u want to fail, it really is about trying new things, learning & growing #NPMC

Does anyone have any favorite content creation tools that save time & money? #npmc

A6: be open to explaining your work, 'don't leave anyone behind'. use diff strategies to talk to your supporters:) #NPMC

@OPgrrl Still curious about how you spread your stories across platforms. :) #npmc

@marissapaige so much! Daily nap times, champagne water fountains, you know how it is. #NPMC

We've got a couple of #NPMC comedians here, for sure.

A6 I think you need to have some measurement of success to keep on with programming or make some adjustments. #NPMC

@Kelgon @StateofDMG That "Won't look stupid" thing is key. Gotta think about ppl's psychology, personal barriers to buy in #NPMC

A6: be a marketer for your own work..not just content :P. #selfadvocacy #NPMC

Great points about walking the talk: show measurement of success, learn and adapt, be open to explaining your work. #NPMC

@marissapaige Mostly I mean: House main story on blog/website/YouTube, & tease with variety of excerpts on other platforms. #NPMC

@laarniparas Hard to do, but necessary. I am learning slowly #NPMC

A6 Know the "Why" for each piece of content. Why this content/story/messenger? Why now? Why this measurement? #NPMC

@OPgrrl Can you send me a URL with an example of your "tease"? :D #npmc

@OPgrrl @marissapaige I like this approach because then main story page is like a landing page & each excerpt is a marketing tool #NPMC

@laarniparas YES. That's why our program team is on-board now: #selfadvocacy & #internalcomms #NPMC

Our time is almost up. Any key learnings? #NPMC

A6 Have all the details ready to go. Be prepared to answer any question/concern about your work #NPMC

Q7. What stood out for you in today’s chat? What do you want to put into practice? #NPMC

@mo_flow @marissapaige more along lines of design/layout:  http://lucidpress.com ; pull out numbers/stats and storify around them #NPMC

A7 The chats always make me feel better that so many others go through the same things as I do! #NPMC

#NPMC key learnings: Google Adwords for monthly themes, inspire (incite?) competition for good content ;) ...

#npmc that went by fast! Thanks everybody for the insights & suggestions!

@OPgrrl Woot! #NPMC

@laarniparas Nice! Thanks! #npmc

@mo_flow @marissapaige We use Hootsuite to post to most channels. #NPMC

@girardinl @OPgrrl @marissapaige #NPMC This is our strategy too: post the main, wordy or detailed stuff on the site; link via twitter et al.

Thanks everyone - great chat as usual. best of luck to all! happy content marketing! :) #npmc

Content production transparency FTW! MT @mo_flow Walk the talk: show measures of success, learn & adapt, be open to explaining yr work #NPMC

The chat was great! Thanks everyone for the good content production tips! #npmc

@mo_flow @marissapaige We plan to implement a blog tool that will allow us to populate to various places. Looking at WordPress #NPMC

@Kelgon Yes, me too! I feel like maybe i know what i'm doing when i chat with you all here & hear similar experiences to mine #NPMC

Thank you everyone for a great chat! Chat archives will be posted soon at  http://ow.ly/qmZRO  #NPMC

A7: that the #NPMC chats are welcomed and needed :).

@mo_flow Thank you for hosting. Excellent chat! #NPMC

Save the date/time for next #NPMC Chat: Thursday, June 26 at 1 pm ET. Topic: setting content mktg goals and measuring effectiveness #NPMC

Lots of great insights today. Now it's off to that nap time I mentioned earlier. ;) #NPMC

A7 I learned that we're all doing things much more effectively than just a few years ago! High sophistication. #NPMC

Thank you everyone for your insights! And thanks to @mo_flow for hosting monthly #NPMC chats! Happy Thursday everyone. #timeforanap lol

@StateofDMG @mo_flow @marissapaige Wordpress is fantastic. You won't regret it. So user friendly, don't need to be a developer to use #NPMC

Save the date/time for next #NPMC Chat: Thursday, June 26 at 1 pm ET. Topic: setting content mktg goals and measuring effectiveness #NPMC

After an hour enjoy reading the chat, i got some tools to work on! Thanks @laarniparas @StateofDMG #npmc

Special Thanks to @marissapaige @npcommunicator for spread the word about the chat! It was awesome! #npmc

@mo_flow, thanks as always for another fun, informative #NPMC!