Would be a helpful resource indeed - if possible to share/acquire @mo_flow @NPJunction #NPMC

@NPJunction Ack, we Canadians already had ours - didn't think of that. #NPMC

Thanks, Marlene! #NPMC

@NPJunction Pleasure! Thanks for your insights! #NPMC

Save the date/time for next #NPMC Chat: Thursday, November 28 at 1 pm ET.

Thanks @mo_flow for hosting! #NPMC

Please @ message me with any topic ideas for future #NPMC chats! #NPMC

Thank you everyone for another great chat! Chat archives will be posted soon at ow.ly/qmZRO #NPMC

Agreed. SM fundraising has potential but there needs to be more info shared. Results from early adopters still unknown #NPMC

Will have to revisit in a year! MT @laurajacobs78 A5. Social media still really young in fundraising arena. But a lot of potential. #NPMC

A5 @mo_flow #NPMC effectiveness helped me imagine how to intro this new aspect to SM for my various contexts. Record of chat will b helpful!

@laurajacobs78 Yes. The platforms make it sound as if every org is doing this. #NPMC

A5. Social media is still really young in the fundraising arena. But there is a lot of potential. #NPMC

This chat shows me how new the practice is. #NPMC

Q5. What stood out for you in today’s chat? What do you want to put into practice? #NPMC

Our time is almost up. Any key learnings? #NPMC

@mo_flow Yes. #NPMC

@JenniferCharney 100 words for each photo. #NPMC

@mo_flow You need a video, a dozen photos and 100 words for each. #NPMC

I think more third party case studies on SM and #fundraising would help. Need to see true ROI #NPMC

Just launch a campaign and see how it goes. 2 campaigns took me about 50 hrs to produce. #NPMC

.@mayawalk partially provided A4: conversations like these. Anything else? #NPMC

Quickly, Q4. If what we need is organizational support of SM campaign and the right infrastructure, how do we walk the talk? #NPMC

@josephklem Ditto! #NPMC

@mo_flow Your org needs to support a campaign to see how it goes. #NPMC

Q3: Good question. @ the moment not pressing, but once infrastructure is in place, I think convos like this help push #NPMC @mo_flow

gotta run, but thanks, all. I was a learning lurker! Happy Halloween. #npmc

Wash Post says 14,000 nonprofits around the country have raised money on Razoo. #NPMC

Q3. What needs to happen within your organization and outside of it for social media fundraising to become a focus? Should it be? #NPMC

Wash. Post says Razoo helped 4,000 nonprofits raise $2.4 million; most groups also reported attracting new donors. #NPMC

@NPJunction @JenniferCharney #NPMC I too would be interested to know if there's a sweet spot RE: cost based on experience in this regard

@JenniferCharney Are you using Causes because of better tracking, exposure, time saver? vs. doing it yourself alone #NPMC

SM creates new opportunities for donor stewardship/community engagement, communicating impact. #NPMC

@NPJunction Agree. #NPMC

@JenniferCharney Thx. curious as to the breakdown. Spreading message vs. actual dollars raised. Both good but different #NPMC

We're targeting that new audience on causes. #NPMC

The low barriers to entry and the low cost make SM appealing to smaller nonprofits but turning into meaningful results is more elusive #NPMC

WOW! Much more than that would still be WOW! @mo_flow @michellethai #NPMC

@NPJunction Action can be taking a pledge, signing a petition or donating. #NPMC

@JenniferCharney hmm.. does Causes say if "action" means donating or just sharing? #NPMC

Earlier, we talked about social media making it easy for to donate, share campaign. Esp nonprofit w/out existing infrastructure. #NPMC

Causes says 30% of people who visit their pages take action, and over 20% of them share it with friends. #NPMC

@NPJunction I know! So old school that they're arguing = more remarkable! #NPMC

@Badger_Group Not trying to make case for Direct mail but saying that SM may not be any better given the number of appeals out there #NPMC

@jen_thorson Happy to see you! #NPMC

MT @michellethai One of our big clients saw their online efforts result in 132% increase in online donations. Their DM breaks even #NPMC

@michellethai What are they fundraising for? #NPMC

MT @mayawalkca a2c I suspect to connect w/the generational demographic that no longer uses analogue/traditional modes of comm #NPMC @mo_flow

@mo_flow Print magazines? That might be a little too "old schoo". Online mags or enewsletters maybe :) #NPMC

@NoahZKravitz Thanks for joining. Don't let Rob Ford distract you too much today! #NPMC

@mayawalkca Video is less often liked, shared because it takes more time to view, so my campaigns will incl. 1 vid.; rest photos. #NPMC

#NPMC Late but here! I work in nonprofit marketing and comm; work closely with fundraising. Thank you for great ideas so far!

One of our big clients at @mediacause saw their online efforts result in 132% increase in online donations. Their DM breaks even #NPMC

a2c I suspect to connect with the generational demographic that no longer uses analogue/traditional modes of comm #NPMC @mo_flow

Have to jet. Thanks for the chat and look forward to reviewing the transcript :) #npmc

@JenniferCharney Yep. I hit enter too fast. I meant "more" appeals via SM than DM. Think SM is hard to tell if it is being seen #NPMC

@josephklem I've heard marketers (not nonprofit) talking about taking content marketing old-school back to focus on print magazines! #NPMC

Case for direct mail from today's #NPMC: "@NPJunction: It seems like direct mail might actually be less "crowded" than SM nowadays"

@JenniferCharney that's awesome! Great to know those resources are in play and allocated in what sounds like a supporting manner! #NPMC

@NPJunction Not sure. I'm personally bombarded with appeals through SM. #NPMC

@mo_flow I would agree about DM. As consumer, I take longer look at the envelope, message, color, texture, etc. compared to SM inbox. #npmc

@mayawalkca Yes, I'm using video in both campaigns. #NPMC

@josephklem Oh, good. Thanks. Photos are the most liked and shared on these platforms. #NPMC

@JenniferCharney Maybe but how many appeals are your donors getting via SM? I bet less than 5-6. + DM may stand out more #NPMC

Q2c What might using social media for fundraising make possible for those you serve that wasn't possible before? #NPMC

Q2b Is anyone also using video in this respect? #NPMC @mo_flow

@mayawalkca Our development dept tracks the cost to recruit donors through each method. #NPMC

@JenniferCharney Thx for sharing link. I was in Muir Woods in '02 and the photos make me almost smell the forest! #npmc

@NPJunction Ppl still get 5-6 direct mail appeals per day, our vendor says. #NPMC

How are you measuring cost vs income? Are you ? Thx too :) @JenniferCharney #NPMC

@JenniferCharney @mayawalkca We raise more thru direct mail, too, although online donations are growing quickly. #NPMC

@JenniferCharney It seems like direct mail might actually be less "crowded" than SM nowadays #NPMC

@mayawalkca Thanks. #NPMC

@JenniferCharney that's pretty great - thx for sharing! #NPMC

@mayawalkca We still raise much more through direct mail. #NPMC

Also launched this razoo campaign. razoo.com/story/Save-The… #NPMC

Q2: It would b interesting to know how many people r still using direct mail too #NPMC @mo_flow

Q2b. What about your other social media messages/content (non-fundraising)? How to balance/complement these? #NPMC

@mo_flow Direct mail audience is older boomers and veterans. SM audience is younger. #NPMC

MT @OPgrrl A2. We're planning memes for social media this December, following tone/themes/images of our Annual Report, w web link #NPMC

A2 Integrate stories from appeals on social media channels. Coordinate themes and visuals. #NPMC

First building an audience with this pledge campaign. Will launch a fundraising campaign next month. links.causes.com/s/clM5i0 #NPMC

@JenniferCharney How do they differ for you? #NPMC

A2. We're planning memes for social media this December, following tone/themes/images of our Annual Report, w web link - we'll see! #NPMC

In A1, @NoahZKravitz offered some A2 :) carry momentum of campaigns, link to supporting stories, build new relationships. What else? #NPMC

Q2) build on the story a themes of your appeals. Also to keep constituents updated on fundraising goals/ activities #npmc

A2: We try to repeat the messages in all media, but SM followers are not same as our direct mail audience. #NPMC

A1b Does anyone have examples they can link to as an example? #NPMC @mo_flow

Q2. How can/does social media support your other fundraising communications such as direct mail? #NPMC

A1. We encourage our clients to use social media to cultivate relationships and share their text donation calls-to-action. #NPMC

So we're talking about SM integration, confusion, consistency as cons. Potential for increased opportunities/simplicity as pros. #NPMC

A1b: Cons: still new so might be resistance Pros: It will work when embraced! #NPMC @mo_flow

thx! Walked very quickly to the nearest device where I could sit ;) #NPMC @mo_flow

#NPMC A1b, Con: May be redundant if your org already has a secure platform for taking donations.

MT @mayawalkca A1 None r explicitly doing so at this time: implicitly yes. Why: still establishing SM as tool in the culture #NPMC

Yes still feel this way though see value in Q1 #NPMC @mo_flow

#NPMC A1b, Con: Gets confusing for your FB fans when you direct them off your site to donate.

A1 None r explicitly doing so at this time: implicitly yes. Why: still establishing SM as tool in the culture that is useful @mo_flow #NPMC

Q1b) con- difficult to set an infrastructure for sm fundraising if you don't have integration tools pricey to smaller NPO's #npmc

MT @JenniferCharney A1b: Pros: Easy to donate for ppl & share campaign. Cons: Competing in same space w/ thousands of other nonprofs. #NPMC

A1b I don't see us doing direct "asks", for the reasons given by the others. good for relationship & storytelling. #npmc

A1b: Pros: Easy to donate for ppl and share campaign. Cons: Competing in same space with thousands of other nonprofs. #NPMC

@mayawalkca great to see you! #NPMC

@mo_flow #NPMC sorry for my tardiness! Richard - cover social media for several NGOs & faith-based groups

Q1b. Pros and cons of using SM to fundraise? Think your org moving toward more fundraising on social media? #NPMC

@josephklem How many new supporters? #NPMC

@JenniferCharney Yes, I think it led to new supporters. I invited my fundraising folks to join this chat, but couldn't get 'em #npmc

@mo_flow absolutely! Powerful tool for relationship building. What I ins valuable is identifying & prioritizing who to engage w via SM #npmc

@mo_flow Agree social media more for r'ships. We tried fundraising on social media a couple times - not feeling the magic yet. #NPMC

I think we will repeat this year. I'm not the one leading the effort, but I can't see why we wouldn't repeat, if not expand. #npmc

@mo_flow Not sure yet. Razoo and Causes are supposed to make it quick and easy for ppl to donate. #NPMC

A1. I find a lot of folks still wary re using social media for fundraising - they think of it as stand-alone vs part of a campaign. #npmc

I'm working with a client on their social media presence. It's more about relationship building right now. #NPMC

Q1: to carry momentum of campaigns, tell/link to supporting stories and building new relationships w current / prospective donors #npmc

In our pre-chat conversations, folks described feeling social media was better suited tor relationships, stories. Agree? #NPMC

@josephklem #NPMC Did you recruit new supporters?

@josephklem Not revisiting this year? #NPMC

MT @josephklem We did a bit last year with good results. Testimonial videos about giving to annual fund, promoted via twitter. #NPMC

#NPMC A1 Fundraising through social media is growing fast, so we're trying it.

We did a bit last year with good results. Testimonial videos about giving to annual fund, promoted via twitter. It boosted $$. #NPMC

@JenniferCharney What led you to launch these campaigns? #NPMC

For those new to #NPMC chat, we’re using Q/A format - we post questions using Q1, Q2, etc. You respond by using A1, A2, etc. Thx!

#NPMC A1: Not sure if the causes and razoo campaigns will work. Just launched them this week.

Let's dive in. Q1. Is your nonprofit using social media to fundraise? If yes, what works? If no, why not? #NPMC

#NPMC. Good to be here.

Thanks again @mo_flow for hosting #NPMC

I'm Laura. I manage social media for an integrated communications company that works with many nonprofits. #NPMC

@NoahZKravitz Artist - love it! #NPMC

Joe Klem, head of online communications for the Urban Land Institute. #NPMC

Hi, #NPMC. I manage communications for national org, @HealthConnctOne - supporting community health worker programs in maternal child health

@NoahZKravitz I like that you describe yourself as an artist :-) #npmc

@JenniferCharney So glad you're here. :) #NPMC

#NPMC I'm with Save the Redwoods League.

Looks like we have @josephklem @OPgrrl @amysept @NoahZKravitz... #NPMC

#NPMC Hi. I just launched fundraising through social media campaigns on Razoo and Causes.

Fundraising / communications artist at a social enterprise in Toronto #NPMC

I’m Marlene Oliveira, of Nonprofit MarCommunity and #NPMC chat. Also copywriter & communications consultant to nonprofits.

Hello from Ontario! I'm Amy, an indie communicator who helps nonprofits get the word out about their cause. #npmc

@josephklem #NPMC

Oh, wait, should we be using #NPMC or #NPMCChat?

Let’s start with introductions. Please tell us a little about you. Even if you think you’re going to be quiet, pls say hello! #NPMC

Welcome to #NPMC chat, everyone! Our topic today: using social media to fundraise: ow.ly/qmQFV

#NPMC Chat starts now. To make including/following the hashtag easier, try tchat.io or twubs.com.

#NPMC Chat starts now. To make including/following the hashtag easier, try tchat.io or twubs.com.

Looking forward to lively dialogue during nonprofit marketing communications chat on social media fundraising. Thank you, @mo_flow! #NPMC

Quick note: I'll be tuned in to #NPMC chat for the next hour; tweet volume will be higher. Feel free to join in!

My tweet volume will spike for the next hour as I join #NPMC Chat for nonprofit marketers and communicators.

@mo_flow #NPMC en route to a computer - will watch for now!

Nonprofit marketing communications Twitter chat starts in 5 minutes. Follow #NPMC.

Nonprofit marketing communications Twitter chat starts in 5 minutes. Follow #NPMC.

Excited to join this week... And about breaking news re: Mayor TO!. MT @mo_flow: #NPMC Chat starts at 1 pm!

@mo_flow Agh - my schedule just changed for the afternoon! I'll still be at #NPMC but I'll be multitasking :-/

#NPMC Chat starts at 1 pm ET. If this is your 1st Twitter chat, get oriented: ow.ly/pcZQG

One hour until #NPMC Chat for nonprofit marketers. Join us! Topic: using social media to fundraise: ow.ly/qfASS

One hour until #NPMC Chat for nonprofit marketers. Join us! Topic: using social media to fundraise: ow.ly/qfASY