@mayawalkca Thanks. Good to meet you. #NPMC

Great to meet you all! Thank you for the chat, the energy, all the practical ideas. #NPMC

@mo_flow Thanks, Marlene! Great chat. #NPMC

@JenniferCharney thx for the follow & engagement in #NPMC :) Have an awesome day!

@mo_flow thx for today - great start to the season! Same time next month I hope fits :) #NPMC

Thank you! This was a great first chat for me. Excited for October. #NPMC

Please @ message me with any topic ideas for future #NPMC chats!

A5. What stood out? 4-point messages (on Post-It), shorter blog posts, 1-hr writing sessions for productivity, funny /helpful people! #NPMC

@lsalberts Great having you! #NPMC

Halloween won't keep you away, I hope? #NPMC

Yes! Save the date/time for next #NPMC Chat: spooky Thursday, October 31 at 1 pm ET. #NPMC

My first marcomm chat. It was great! #NPMC

Thank you everyone for a such a great chat - helping one another! Chat archives will be posted soon at ow.ly/nhsLj #NPMC

I look forward to the next chat. Oct. 31, right? #NPMC

A5 realise there r others doing important work & not alone in wanting to affect change. Practical: conversation tone reminder! #NPMC

@laurajacobs78 Exciting! #NPMC

A5. Good reminder to collaborate across the org. to generate content. Thanks all! #npmc

Good to meet you all. :) #NPMC

I just took it all in. I'm new in my role (3 weeks), but some client writing is heading my way soon. #NPMC

@lsalberts Good deal! #NPMC

I suspect that @JenniferCharney's 4 messages are being noted by more than one of us. :) #NPMC

A5. Good to hear that some staffs embrace communicators' efforts. #NPMC

@KatyTeson @JenniferCharney Me, too! #NPMC

@JenniferCharney Got it. Thanks. Love your formula! It's going on a post-it on my monitor! #NPMC

@mo_flow Good idea. #NPMC

Q5. What stood out for you in today’s chat? What do you want to put into practice? #NPMC

Oh dear! Time is almost up. Any key learnings? #NPMC

@lsalberts Barrier is the problem you're trying to fix. For us, it's unsustainable logging, and real-estate development. #NPMC

A4. For productivity, I use one-hour writing-only sessions. I don't allow any distractions, focus only on writing task. #NPMC

just put this on a post-it MT @JenniferCharney 4 msgs in every story: Shared value, barrier, how reader can help, how success looks #npmc

@mo_flow It works. Since implementing, we've increased online donations 32%. #NPMC

@KatyTeson helpful - I use Linked for this too. Corporate examples can be used subversively in my experience ;) #NPMC

@JenniferCharney Would you explain "barrier"? #NPMC

@JenniferCharney Incredible. Great formula. #NPMC

MT @JenniferCharney A4. We try incl 4 messages in every pub/story: Shared value, barrier, how reader can help, how success will look. #NPMC

A4. We try include 4 messages in every pub/story: Shared value, barrier, how reader can help, how success will look. #NPMC

A4. I bookmark content & ideas from others, esp. bigger nonprofits b/c they've probably tested what works. #npmc

Q4. Do folks here have tips/processes that help you to write web content? That boost productivity or creativity? #NPMC

@Kelgon @JenniferCharney thx - helpful to hear word 'conversational' as well. Also important to remember reader is savvy & smart! #NPMC

@OPgrrl No! Will have to check them out! #NPMC

Awesome! MT @JenniferCharney @mo_flow Inclvivid descriptions, why should care, the threat, and how it'll be if the reader donates. #NPMC

@mo_flow Include vivid descriptions, why they should care, the threat, and how it'll be if the reader donates. #NPMC

@JenniferCharney All great ideas. Have to make donors feel connected and empowered (pref. w/out sad looking animals) #npmc

@mo_flow @KatyTeson Have you heard those Pure Michigan radio ads? They make me cry. They make environment about r'ships btwn people. #NPMC

So winning copy incl conversational tone, emotionally satisfying appeal, personalised, connect readers to difference they make #NPMC

Yes bottom line: people are motivated by what THEY get MT @mo_flow Clear calls to action & focus on 'what's in it for them' #NPMC

@mayawalkca Agreed. Conversational tone is key if used right. #NPMC

@mayawalkca Yes. #NPMC

@KatyTeson Probably increasingly challenging as we get further disconnected from our environments! #NPMC

@KatyTeson Show that something precious will be lost without donors' help. Say they can protect homes for wildlife, clean water, etc. #NPMC

Q3 also needs to be personalised - not sterile. Relationship from accessible content is the gift when done well #NPMC

Any other key ingredients to great copy? I'd suggest clear calls to action & focus on 'what's in it for them' #NPMC

Agreed. Can be hard when writing about a habitat and not a human, but possible MT @JenniferCharney Q3. Emotion makes people act. #npmc

A3 @JenniferCharney already answered "show how readers can make a difference by supporting you. Make content emotionally satisfying" #NPMC

Q3. Emotion makes people act. Write copy that makes the audience feel strong emotions. #NPMC

MT @mo_flow Sounds like compelling content can establish authority & trust, educate, inspire donations, act as invitation to connect #NPMC

@lsalberts @JenniferCharney I've been going for 750 words. This was too long, but was my first intvw --> blog post. Thanks for tip! #NPMC

@mo_flow @lsalberts agreed - not cliche at all fwiiw #NPMC

Q3 In your view, what makes for compelling copywriting that inspires action? #NPMC

Sounds like compelling content can establish authority & trust, educate, inspire donations, advocacy, act as invitation to connect #NPMC

@lsalberts Also show how readers can make a difference by supporting you. Make your content emotionally satisfying. #NPMC

@KatyTeson Right! #NPMC

@JenniferCharney @OPgrrl That's what we go for in blog length too. #NPMC

MT @KatyTeson A2. Helps us transport people to a landscape they prob won't experience & help them care about it & donations, advocates #npmc

@OPgrrl 900 words is way too long. Ppl only read 19% of a page's content. Our blogs are about 250-300 words. #NPMC

MT @mayawalkca A2 Makes it relevant and is an effective invitation to see that people actually have agency and can affect change #NPMC

2. Maybe cliche, but educate. Establish our org as authority, trsuted source of info #NPMC

A2. It helps us transport people to a landscape they prob won't experience & help them care about it >> donations, advocates #npmc

@JenniferCharney Fantastic! Who's in your editorial mtgs, though? #NPMC

A2 Makes it relevant and - in the end - is an effective invitation to see that people actually have agency and can affect change #NPMC

Q2. If content is compelling, readers will share and donate, and we connect with more prospects. #NPMC

Q2. Put another way, how does great content help your org make a difference? #NPMC

@OPgrrl @mo_flow fair enough - I try to keep blogs to 500 wrds and no longer than 800 usu fwiiw #IamSlow #NPMC

To explore the value of it... Q2. What can great web content do for the communities you serve? For your cause? #NPMC

@OPgrrl Haha thanks! I also like @JenniferCharney's Play-Doh grinder metaphor. Spot on! #npmc

@mayawalkca @mo_flow First-person stories are powerful. But hard. 900 word blog post / 30 min phone intvw / 5 hrs work #IamSlow #NPMC

The best thing about this chat's participants is that people always just start sharing and connecting with each other. :) #NPMC

@OPgrrl We post survey URLs in print, on web, social media and enewsletter. #NPMC

@mayawalkca LOL thx. We have a philos. of not letting perfect be the enemy of good, so it works for now but not ideal. #npmc

@JenniferCharney Wow. Who's included? #NPMC

@KatyTeson @mayawalkca. I do an online survey for every print pub; less often for online pubs because I have analytics. #NPMC

Going back here. A1C. As a newbie, character limits on diff platforms can sometimes be a challenge #NPMC

Haha. So people are struggling with prioritizing, engaging, updating and feel like composters and Play-Doh #NPMC

@KatyTeson @mayawalkca "Content composter" - Laughing out loud. Truly. #NPMC

@OPgrrl @mo_flow exciting 2 hear use of storytellers. More and more for-profit orgs are embracing term - seems to b something afoot ;) #NPMC

@KatyTeson. I feel like a writing machine. Put the Play-Doh in, grind out diff strings of content. #NPMC

@JenniferCharney r u responsible then for gauging those metrics as well? #NPMC

@mayawalkca @mo_flow Not yet. It's a new challenge. 2 mos ago, gathering program updates & storytellers was akin to pulling teeth. #NPMC

@KatyTeson I like that use of earthy organic metaphor for a digital comm tool - very cool! Is org open to that approach? #npmc

We have monthly editorial meetings. #NPMC

@JenniferCharney If you don't mind sharing, how often do you survey? #npmc

LOL. The responses/conversation is both extremely smart AND funny. #NPMC

@mayawalkca, we prioritize according to what my surveys, clickthroughs show our readers like. #NPMC

@mayawalkca I feel like a content composter. Taking bits & pieces editing myself and using to grow something new. #npmc

@OPgrrl We are just starting. I've learned that it takes patience and baby steps to get content from them. Here's to 3 years! #NPMC

@mayawalk @JennfierCharney Editorial calendars typically thought of for publications, but can be used to plan updates to existing too #NPMC

@JenniferCharney So true. I'm living here in the land of "Be careful what you wish for." ;) #NPMC

A1c. Another challenge: Updating and promoting all the projects. #NPMC

@mo_flow @OPgrrl Do you have a protocol for prioritising or intuitive to content mgr? #NPMC

@Kelgon True - yes, we have a great team. At the same time, it's taken me 3 years to build their interest and support in web content. #NPMC

@OPgrrl, that's good that your staff wants to use the web and they're not apathetic. #NPMC

Asking again because Q2 kept going: Q1c. What are your biggest questions/stumbling blocks when it comes to writing for web? #NPMC

@OPgrrl Prioritizing is tough but you are lucky to have staff who are that interested #NPMC

@KatyTeson Thx! Is everything repurposed from digital copy as well? Do you do the edit/recontextualize or the original creator? #npmc

MT @KatyTeson We do lots of print (letters, one pagers) 4 diff audiences; then cherry pick stories, summaries about impact/successes. #npmc

A1c. Prioritizing. Simple as that. Finally staff sees web channels as useful and wants to use them All.The.Time. #NPMC

My boss, colleague advocated for blogging to boost our #SEO. #NPMC

@mayawalkca We do lots of print (letters, one pagers) 4 diff. audiences; then cherry pick stories, summaries about impact/successes. #npmc

Agree with @mayawalk. Helpful examples of how repurposing can work for your org? #NPMC

A1c always the internal/external challenge of language. Keep relevant to context but not exclude those using u as resource #NPMC

@KatyTeson @JenniferCharney was it hard to advocate for staff support? #NPMC

A1c. Constantly analyzing what copy performs best. #NPMC

Tapping into willingness of staff contributors, repurposing, building writing-related roles helping with creating necessary content #NPMC

@KatyTeson can you say more about repurpose copy? #npmc

Right. We repurpose content, too. #NPMC

A1B Repurpose as much as possible #NPMC

Q1c. What are your biggest questions and stumbling blocks when it comes to writing for web? #NPMC

A1b. We're hiring a Comms Mgr that will also help divide up writing tasks. Also repurpose copy from print materials. #npmc

Love this MT @lsalberts @KatyTeson Thanks I think it ties into Q1b - they are a rich source of info to keep up w demand for content. #NPMC

@JenniferCharney Dedicating to writing copy? #NPMC

@KatyTeson Thanks :) I think it ties into Q1b - they are a rich source of info to keep up w demand for content. #NPMC

A1b Try 2 focus on intent/passion of org to use as lens to ensure not getting sidetracked 2 many properties just as bad as no content #NPMC

A1b. We hired an assistant. #NPMC

@lsalberts That's great that you've found a way to get content from staff! Jealous :) #npmc

Our staffers blog. #NPMC

Q1b. With growing # of online properties, how are you handling the increasing demand for copy for web? #NPMC

A1. The bulk of our content comes from our 2-person comm dept. But we have a blog w staff contributors. #NPMC

So, a real mix of folks writing nonprofit web content. From 'myself' to leadership, consultants, community members, assistants #NPMC

A1. Mostly focused on updating existing copy, but IDing opportunities, writing new stuff & wrangling stories is my domain. #npmc

@mo_flow I'm the person behind @Badger_Group :) #NPMC

A1 We are small, so I write all copy. Will often have unit directors feed me info/facts and I put it together #NPMC

@laurajacobs78 Hello and welcome! #NPMC

Greetings! My name is Laura. I'm a new marketing comm pro for a marketing firm focusing on nonprofits. #NPMC

A1. Varies. Me, or our E.D., advocacy consultant, program leadership - if they write, I edit. Most of our work is collaborative. #NPMC

A1 @mo_flow various ways - some done from members of the community some I do depending on the feature & how I relate to the org #NPMC

A1. I write much of the copy, which is about our projects to protect and restore redwoods. Vendors, assistant also write. #NPMC

For those new to #NPMC chat, we’re using Q/A format - we post questions using Q1, Q2, etc. You respond by using A1, A2, etc. Thx!

Hi I'm Richard and worth primarily with NGOs and faith-based groups #npmc

Q1. How do you generate content for your nonprofit's web/online properties? Who writes the copy? #NPMC

Ok, let's get started with our first question... #NPMC

@mayawalkca @mimemella Hi there! #NPMC

@mo_flow Hi. I manage comms for @HealthConnctOne - nat'l org w/ community health worker programs for pregnancy, birth, early parenting #NPMC

@mo_flow @Kelgon @JenniferCharney @NoahZKravitz Phew made it :) #NPMC

@KatyTeson Hello! Nice to see you! #NPMC

Hi all! I'm Mike Mella, a self-employed Web designer, developer, and strategist focusing on nonprofits. #npmc

Hello everyone - I am a mktg specialist for a small NPO. We offer job training and employment services to ppl with disabilities #NPMC

I'm a recent graduate of a fundraising post grad program / nonprofit junky. Cheers! #NPMC

@OPgrrl Hello! Tell us a little about you? #NPMC

Hi folks - I'm the Marketing & Content Mgr for American Prairie Reserve #npmc

I’m Marlene Oliveira, of Nonprofit MarCommunity and #NPMC chat. Also copywriter & communications consultant to nonprofits. #NPMC

#NPMC. Hi all, I produce online and print comms for Save the Redwoods League.

I see that @Kelgon and @JenniferCharney and maybe @NoahZKravitz are here? #NPMC

Let’s start with introductions. Please tell us a little about you. Even if you think you’re going to be quiet, pls say hello! #NPMC

Welcome to #NPMC chat, everyone! Our topic today: writing for web ow.ly/oXTpq

#NPMC Chat starts now. To make including/following the hashtag easier, try tchat.io or twubs.com.

My tweet volume will spike for the next hour as I join #NPMC Chat for nonprofit marketers and communicators.

Nonprofit marketing communications Twitter chat starts in 5 minutes. Follow #NPMC

Ready to go for today's #NPMC chat about writing for the web at 1pm ET. Join us!

.@FundraiseHumber many juicy hashtags for #hfvm13 & #hfm14 to follow today: #npmc #thisaintnobakesale and #smwto. Cheers!

#NPMC Chat starts in 30 minutes. If this is your 1st Twitter chat, get oriented: ow.ly/pcZQG

All logged in to @twubs and ready to go for today's #NPMC chat about writing for the web at 1pm ET. Join us! #NP0 #mktg

Want to chat about writing nonprofit web copy? Join #NPMC Chat in one hour (1pm ET)! ow.ly/oXTpq

@mo_flow: Nonprofit marketers & communicators: see you at #NPMC Chat? Thursday, 1 pm ET buff.ly/1gYvPyK. I'm in!

Join the conversation! #NPMC Chat TODAY at noon. Topic: Nonprofit copywriting for the web. bit.ly/1dmoauf

#NPMC chat facing tough competition in Toronto crowd with #artezto and #smwto happening as well. Hope everyone is enjoying those events!

Today’s #NPMC Chat = nonprofit folks talking about writing for web. Join the conversation today at 1 pm ET! ow.ly/oXTpq

Nonprofit marketers & communicators: don't forget to clear 1 pm ET tomorrow for #npmc chat ow.ly/oXTpq

@NoahZKravitz Thanks for spreading the #npmc chat word. Hope to see you tomorrow!

Last Thurs! MT @NoahZKravitz: .@karenluttrell #npmc live chat goes down 3rd Thursday of every month @ 1pm. Moderated by @mo_flow.

.@karenluttrell #npmc live chat goes down 3rd Thursday of every month @ 1pm. Moderated by @mo_flow. Cheers! #smwcharitytweets

Get to know your fellow #nonprofit #marketing #communications pros at #NPMC Chat tomorrow 1pm ET ow.ly/oXTpq