@mo_flow sorry I missed #NPMC family thing came up at the last minute. Looking forward to Sept chat!

#NPMC lesson: think of e-newsletters as a 2way communication oppurtuinity.

Thanks 2u!“@mo_flow: Thank you again to everyone for sharing and learning together. Go #NPMC! See you in September!” :) great chat today!

@KatyTeson Always a struggle, especially if you have limited resources. Takes time to track down good stories. #npmc

@mo_flow Great job hosting, once again, thanks! #NPMC

Thank you again to everyone for sharing and learning together. Go #NPMC! See you in September!

Thanks all for the insight #NPMC

Thanks to everyone for their contributions to today's chat, and to @mo_flow for hosting! #NPMC

A5: we're all in ( more or less) the same boat; engagement is the goal, whatever the message #NPMC

Thanks, all! Always nice to check in with you. #npmc

@kate_dilworth Lol! #NPMC

Love seeing all the great ideas and how creative nonprofits are in their emails strategies, fantastic chat as always! #NPMC

Have a great day #NPMC. Be sure to take some time to enjoy the great outdoors!

Thanks @mo_flow Marlene for hosting! So glad I made it. Looking forward to the next one already! #npmc

Remember, no chat in August! Save the date/time for next #NPMC Chat: Thursday, September 26 at 1 pm ET.

Q4. Email helps carry out tactics and u must cater ur msg to your online audience #NPMC

You're welcome, everyone! Please @ message me with any topic ideas for future #NPMC chats! You can thank @mikeotte for this one. :)

@jessicamnagy @mo_flow Find something to try that you can implement without getting permission but be ready to beg forgiveness #NPMC

@mo_flow Thank you! Always informative and helpful and a good time #NPMC

A5 Keep looking for opportunities to engage, esp with our member list. #npmc

Continue the #NPMC conversation. Stay connected in our LinkedIn group: ow.ly/m7MoL

As someone who mostly sits alone in her office, it was nice to chat with some other marketing minds! Great e-marketing inspiration #NPMC

A5 This topic seems to be very relevant to everyone. Helps me know I'm on the right track by starting email mktg #NPMC

Thanks @mo_flow for hosting! #NPMC

@mo_flow Always a great chat & helpful to connect w/all! TY #NPMC

@mo_flow Ha, thanks! #NPMC

Tweeted more times in the last 45 min than I have all year. And it was actually useful. :-) Thanks @mo_flow. #NPMC

Any other standouts in our last few minutes? Tap into each other's brilliance NOW! :) #NPMC

Testing & Measurement! Always Test, and if it can't be measured how will you know? #NPMC

These chats are so helpful! We're not alone peeps! :) #NPMC

A5. We need more stories, show the impact we're having as an org. #NPMC

Love the sharing and helping happening within this chat. And the debates here and there! #NPMC

A5. I'm going to start thinking of e-newsletters as a 2 way communications opportunity #NPMC

@jessicamnagy We've got your back. ;) #NPMC

@DustyBuell Very true. Have to remind myself to start simple until I get others on board and helping to produce content #NPMC

@mo_flow good reminder to ensure link with org strategy & messages! #NPMC

@mo_flow Q4. How do we put cheese on the broccoli? A. Provide a balanced diet. #NPMC

A5 Surveys/feedback. Something I've been wanting to implement and feel confident I can push for a bit harder. #npmc

@mo_flow A3: @Oprah newsletters are great examples of how to do it well. Ensure headlines indicate what you will learn when you open #NPMC

A5 Plan is to start segmenting lists and targeting messages. #NPMC

@KatyTeson People love it when you ask their opinion ;) #NPMC

Q5 What stood out for you in today’s chat? What do you want to put into practice? #NPMC

@mikeotte Thx for the tip! Definitely doing a survey next quarter. Sometimes you just need someone else to tell you it's a good idea. #NPMC

@mo_flow A4: Hopefully the messages you want to deliver are the ones that _will_ serve your audience! #npmc

@kate_dilworth Thanks. I like the suggestion. Simple yet effective! #NPMC

@NPMarcom Thanks! Will probably do this in some way in the next few months #NPMC

@mo_flow @Kelgon If you don't have enough content, don't force it. Take what you do have and use an e-blast strategy #NPMC

@NPMarcom @keigon Sometimes showing you're open to feedback is enough. Let's people know you care what they think. #NPMC

A4. They should go hand in hand, people who've signed up for your emails want to know what your org. is up to #NPMC

@mo_flow A3: Variety is spice of life. Mix it up - prose stories, tips, hints, survey. Don't forget the visuals. #NPMC

@Kelgon try a survey asking what type of info your subscribers want to read. Even 1 question - Was this newsletter useful to you? #NPMC

Perfect time to ASK what they want MT @Kelgon Q3/Q3A Not sure where to start. Feels like I'm pulling teeth just to get enough content #NPMC

Q4 How do we find the intersection btwn tactics & messages you must deliver & using email to serve your community? #NPMC

@KatyTeson Always nice to ask people if they find content relevant, and what they'd like to see more or less of #NPMC

MT @NPMarcom YES! MT @HildyGottlieb @MoFloW Starts sounding like social media to me! Different mind set from most print newsletters #NPMC

YES! MT @HildyGottlieb @MoFloW Starts sounding like social media to me! At least a different mind set from most print newsletters #NPMC

Q3/Q3A Not sure where to start to engage. Feels like I'm pulling teeth just to get enough content to inform! #NPMC

@HildyGottlieb @MoFloW Starts sounding like social media to me! At least a different mind set from most print newsletters #NPMC

@nimbyist :-) our organization's audience is very focused - adults involved in youth sports - however we still have many personas! #NPMC

@Communic8nHowe Sometimes we do. This is a video we linked to in our Paws for Love Campaign - youtube.com/watch?v=820GkM…. #shortandsimple #npmc

What are folks asking in their surveys? Would love to implement this practice. #NPMC

MT @kate_dilworth Q3a. Room for improvement! Have done a handful of surveys in our emails but not too many. Would love to hear ideas! #NPMC

@Wash_Humane Do you use video to tell stories share in your e-newsletter? #NPMC

So great MT @KatyTeson We focus on content we didn't generate - stories fr supporters, program participants. Ask for Qs answer them #NPMC

@NPMarcom Yes, hope to do this more! A3 Always include opps for feedback, surveys, call to action. #npmc

Q3a. We have room for improvement here! Have done a handful of surveys in our emails but not too many. Would love to hear ideas! #NPMC

A3a. We started to focus content that we didn't generate - stories from supporters, program participants. Ask for Qs & answer them #NPMC

@mo_flow A3a: Engaging through storytelling = results! Giving readers an inside look and a reason to care. #npmc

A3 Always include opps for feedback, surveys, call to action. Allow for forwards/shares #NPMC

Q3 What's in an email strat where readers are getting the info they want and need, are consulted, engaged? #NPMC

A3a. Story-telling is common, keeping info short, call-2-action, measure responses #NPMC

@Communic8nHowe Naturally #NPMC

A2: Impact articulated through stories of participants who champions a service or program your org provides #NPMC

MT @kate_dilworth Q2. We looked at the personas of our subscribers and asked ourselves, how can we make their job or day easier? #NPMC

“@Love4Literacy:members like e-news, because they can read it themselves and also share with volunteers & board members #NPMC” us too!

Many are doing this -Q3a. What happens when you think about email as a way to engage, not just inform? What does it look like? #NPMC

#NPMC speaking of blogs as source for e-news content aWeber (and others?) can be used to send posts out when published

@eebeejay That'd be the best of both worlds especially a self-hosted Wordpress site #NPMC

@MoFloW: Meeting ended early, so able to join final half of the #NPMC chat today.

YES! MT @kate_dilworth Q2. We looked at the personas of our subscribers and asked ourselves, how can we make their job or day easier? #NPMC

Sounds like many are very audience-centric in their email comms! Awesome! #NPMC

@Communic8nHowe Agreed. Not possible on the platform we're currently using. Looking at migrating to Wordpress but not sure when. #npmc

A3a. try to avoid being internally focused! Constant challenge #NPMC

Q2. We took a look at the personas of our subscribers and asked ourselves, how can we make their job or day easier? #NPMC Twitter chat

@jessicamnagy I guess I can see that though as long as strategy includes identifying key audiences and messages #NPMC

@marcopolis I would argue, content builds your audience. #NPMC

Should be thinking this every time you send! MT @mo_flow: How are the emails you send actually benefitting the community you serve? #NPMC

Sharing successes, what their support has helped make possible. #npmc

Our members like our monthly e-news, because they can read it themselves and also share with volunteers & board members #NPMC

@mo_flow The more interesting content you have, the more you can touch your audience. You shouldn't be digging, it should shine #NPMC

@brookefuchs @mikeotte Hmmm, will have to review some more, thanks both! :-) #NPMC

Q2a An easy one :) Lots of people want to know about our upcoming events and programs. #npmc

.@SherryCalder Yes! Audience is EVERYTHING! #npmc

A2a Making them aware of services/supports #NPMC

A2a Opportunites for engagement, consultation and feedback from customers = better services 4 community #NPMC

A2a. Have to keep audience in mind. Asking feedback for content to build on every campaign #NPMC

@mikeotte Will make sure it's on our list to check out, thanks! #NPMC

@mikeotte @marcopolis my understanding is that MailChimp doesn't speak back to Salesforce... #npmc

A2. Better communication with our donors/constituents, creating more engagement and awareness #NPMC

@mikeotte Thanks for the info. :-) #NPMC

@eebeejay The best way to use a blog is to have it integrated with website so that the 2 are seamless. Is that possible? #NPMC

@marcopolis mailchimp does integrate well with Salesforce, you should definitely check it out #NPMC

@marcopolis Right now we're sticking with a Blackbaud tool, I wanted to move to mailchimp but not in the budget right now #NPMC

@Communic8nHowe I think of content in this sense as the steak (programs, services, etc.) and your strategy is the sizzle. #npmc

A2: news on expansion, new community development initiatives, opportunities to get involved w causes constituents support #NPMC

MT @marthawatt A2:shift to digital delivery fm paper for money savings, enviro stewardship; not a tech savvy org culture, but changing #NPMC

@KatyTeson great! Thanks. I'll probably bug you with questions later :) #npmc

@Communic8nHowe They see a blog as separate channel that would require more work, not something that integrates w/ overall strategy. #npmc

@mo_flow GOOD ONE! Featuring community events and resources like Pet Loss Counseling Groups washhumane.org/community. #npmc

Hearing a lot about email supporting organizational goals, which leads naturally to Q2a #NPMC

@marthawatt Same here. Changing from paper to digital on a lot of things! Slow progress #NPMC

The big question...Q2a. How are the emails that you send actually benefitting the community you serve? #NPMC

@KatyTeson @brookefuchs Thanks for sharing, good to know! #NPMC

@brookefuchs @marcopolis We use Salesforce + Vertical Response, no complaints but we prob don't scratch the surface of what's possible #NPMC

A2 Origins: Replaced the original print newsletter. Also, a way of taking advantage of our past theatre patrons. #npmc

@DustyBuell How so? #NPMC

@DustyBuell Content and audience, no? ;-) #NPMC

Q2. Email marketing is essential, inexpensive, and effective! I feel the key is being a true resource to the email subscribers. #NPMC

@eebeejay Same here... Program updates and info on expansion (communities served) feeds content for newsletters #NPMC

MT @Wash_Humane Organized around promoting events and to get stories out to supporters on a regular basis. Also, in case of emergency. #npmc

@shellynn20 How are your measuring results? Your e-marketing stats? #NPMC

@mo_flow Customer consultation makes my job a whole lot easier! #NPMC

A2:shift to digital delivery fm paper (ben&pen Coms) for money savings, enviro stewardship; not a tech savvy org culture, but changing #NPMC

Content should always drive your strategy #NPMC

Love! MT @shellynn20 A2. All specific channel strategies are tied back to overall org. goals and 3 year vision. Very results driven. #NPMC

A2. All our specific channel strategies are tied back to overall org. goals and 3 year vision. Very results driven. #NPMC

@mo_flow Organized around promoting events and to get stories out to supporters on a regular basis. Also, in case of emergency. #npmc

@brookefuchs Thanks! Will be interesting to see how Salesforce integrates iContact. I've heard Vertical Response integrates well. #NPMC

@eebeejay Have you used the argument that a blog helps with website search engine optimization adding eyes to all content? #NPMC

MT @Communic8nHowe A2. I'd suggest newsletter strategy is part of overall communications strategy and is connected to org strat plan #NPMC

@Communic8nHowe Yes! "A2. newsletter strategy is part of overall comm strategy and it is connected to org strategic plan #NPMC" #npmc

MT @eebeejay Q1a: Wish we had a blog. Still working on demonstrating that it will be a benefit. Newsletter tied to web content though. #npmc

A2 Origins? = Customers. They asked for it. #NPMC

MT @Communic8nHowe A2. Newwsletter strategy is part of overall communications strategy and it is connected to org strategic plan #NPMC

Include as many clickable links as possible, All images clickable, limit large graphics, include lead-in text, Key info top 300 pixels #NPMC

@marcopolis In the process of converting to Salesforce & currently using MailChimp-- looking for something that better integrates w/SF #npmc

A2. I'd suggest newsletter strategy is part of overall communications strategy and it is connected to org strategic plan #NPMC

Loving the side conversations and connections happening re: email tech. :) #NPMC

A2. Email is still the "killer app" for nonprofit communications, IMO. Email marketing natural/necessary. #NPMC

Q1a: Wish we had a blog. Still working on demonstrating that it will be a benefit. Newsletter tied strongly to website content though. #npmc

So...stepping back from the tactical...Q2. What are the origins of your email marketing strategy? #NPMC

@mikeotte What are you moving to? Integrated with Salesforce (if you use it)? #NPMC

A1a we have a pension com, & comp/Ben/hr segments. #NPMC

Blogs AND newsletters related back to overal communications plans/priorities = great. #NPMC

@marcopolis we're moving away from Industry Mailout as well, not as robust as other tools and can't edit templates (!!!) #NPMC

@NPMarcom Does your website content change enough to get people to click? Or do you focus on highlighting diff pgs? #NPMC

@brookefuchs Do you use Salesforce, integrated with a good email platform (he asked hopefully)? #NPMC

Q1a. Different emails catered to our different membership types plus one for general interest. All monthly. #NPMC Twitter chat

Blog content seems to be feeding email newsletter content. #NPMC

A1a. Our blog typically expands on our newsletter content (full stories with photos, video, links to other resources) #NPMC

@mo_flow A1a: We feature blog roundups in our e-newsletters. #npmc

@brookefuchs So, over the next couple of months, we're looking. Heard Salesforce bought iContact. Vertical Exchange also recommended. #NPMC

@marcopolis @mo_flow agreed! Started segmenting between program participants, community donors and major #NPMC

@brookefuchs Haven't integrated yet. Just dove into Salesforce, using Industry Mailout. Doesn't integrate as well as others. #NPMC

Q1a. My e-newsletter is almost totally my blog posts and I advise clients that e-news is a good way to share their posts #NPMC

A1a Tied much more to web site (key driver) than blogs. Coordinated with all marcom #NPMC

Q1a. Enews always has 1-3 blog articles. That's where we want to drive traffic. #NPMC

A1a: VERY - all stories from blog feed newsletter content, which drives readers back to our site. #npmc

@mo_flow Diff lists for members, theatre patrons, art gallery, arts programs + target groups. Frequency varies depending on list #npmc

@marcopolis what email platform are you using alongside Salesforce? #npmc

A1a. Tied to our overall communications strategy, not just blogs. #NPMC

We'll start segmenting our lists better as soon as we move to one email tool across the organization #NPMC

@mo_flow Yeah, I'd say we're all hoping/wishing to do it better... #NPMC

Q1a. How closely are your emails tied to your blog strategy and content? #NPMC

Seeing a huge range in email newsletter frequency and whether folks are segmenting lists. #NPMC

A1 Will segment in the future when we start offering discounts, promos, etc to our different customer bases #NPMC

A1 Our enews is every other month, with segments for donors and our users. Lots of other email programs based on activity. #NPMC

@mo_flow Yes, I think. Not actively right now, but soon-ish. :-) Tool also has to work well with Salesforce. #NPMC

A1:we announce newest resource available online to a list of (org pen&ben) member list; newsletters mostly. Opt-in list #NPMC

MT @DustyBuell A1: Using email mktg to segment our lists, to deliver relevant information with photos that appeal to the segmentation. #NPMC

#NPMC Donor bulletin twice a year and a social action newsletter (more program oriented) once a year

@mo_flow Nat'l vs regional newsletters a common convo in our org #NPMC

A1 Just started our first campaign. Plan to send newsletters, updates, etc #NPMC

A1: Using email marketing to segment our lists, to deliver relevant information with photos that appeal to the segmentation. #NPMC

We have a national newsletter, and some provincial ones as well #NPMC

@mo_flow A1: One general monthly newsletter + targeted ones for volunteers or specific interest groups. #npmc

@Communic8nHowe Hi James! *waves* #NPMC

@mo_flow We use different newsletters for differnet audiences/projects now. But want to move to 1 list w segments. #NPMC

@nimbyist Hey Amy! Nice to see you in #NPMC

Lots of newsletter mentions. Do folks have multiple newsletters for different segments? What's the frequency?#NPMC

@mo_flow Whereas our fundraising team needs to show our funders that we are actively promoting them #npmc

Ditto - we're also contemplating monthly photos MT @mikeotte A1. Right now only for quarterly newsletter and event awareness #NPMC

A1: email marketing for news letters, program update/impact reporting for donors and we are working on developing an e-solicitation #NPMC

Just joining #NPMC. I'm James Howe of Communicate & Howe! a full service communications firm working with the social profit sector

@mo_flow It's tricky to navigate btwn wanting to be authentic and not alienate community #npmc

A1: Fundraising, newsletters, volunteers, missing animals - asking for volunteers, donations, adopters, fosters. #npmc

A1 Monthly enewsletter promotes events, programs, services #NPMC

Hi everyone! I'm a communications consultant who helps nonprofits raise awareness and build their reputations. Finally...my 1st #NPMC!

A1 We rely a lot on email to keep in touch with our patrons, members, subscribers. Mostly to share info about upcoming events. #npmc

A1 mostly for monthly e-newsletters #npmc

A1. Monthly newsletter for the organization, project newsletters, somewhat adhoc, as needed. Mainly sharing info to be shared. #NPMC

A1. For advocacy and event promo #NPMC

@jessicamnagy Sticky how? Care to share? :) #NPMC

A1. Right now only for quarterly newsletter and event awareness, however working on some new things to increase value and freq. and $ #NPMC

Tweet volume will be high for the #NPMC chat from 1-2pm

Hi all - I'm work in marketing for an enviro nonprofit in Montana and also blog about NP marketing life, trends, careers. #NPMC

A1 We use email mainly for community stewardship but also as a tool for funder recognition, which can sometimes lead to sticky situs #npmc

Dusty Buell, Marketing at Heartspring #NPMC

Hi everyone, I work in the arts, mainly marketing for @mapleridgeact #npmc

Tweet volume will be high over the next hour - #NPMC Chat for nonprofit marketers and communicators.

For those new to #NPMC chat, we’re using Q/A format - we post questions using Q1, Q2, etc. You respond by using A1, A2, etc. Thx!

Q1. How does your nonprofit use email marketing? What information are you sending and what are you asking of your community? #NPMC

Let's dive in... #NPMC

@shellzuckerman if you want to enter a live chat about email marketing fr nonprofits join live chat at #NPMC

Oh! And I’m Marlene Oliveira, of Nonprofit MarCommunity and #NPMC chat. Also copywriter & communications consultant to nonprofits. #NPMC

@mo_flow hi all: tweeting from VIA train 60 to Mtl for some #JustfotLaughs :) watching the action as I normally do Internal Coms #NPMC

So awesome to see so many here and more joining as we go! Welcome, everyone. #NPMC

Hi @mikeotte @NoahZKravitz @Love4Literacy @jessicamnagy @np_blogexchange @marcopolis! @HiJessSmiles! #NPMC

Hello, E.D. for a small nonprofit. Always looking for ideas we can implement. #npmc

Hey peeps! I manage marcom for a public library. 15+ #nfp experience. #NPMC

#NPMC I'm a fundraiser at a Multi-service agency in Toronto, Canada

Representing #DCanimals and excited for the #npmc #Twitter chat! washhumane.org

Hello everyone. I'm a marketing specialist for a small NPO. Enjoying #NPMC Chat

Hello! Popping in to listen while working on an email marketing campaign! Fitting, no? Mar-comm coordinator for humanitarian org in SD #npmc

Hi! Jessica Nagy, Web Editor at @EvergreenCanada! #npmc

Hi, I'm Michelle, E-communications Specialist at @CaringBridge #NPMC Excited for this topic.

Mike Ottenbrite, National Marketing Manager for @ArthritisSoc, looking forward to the chat :) #NPMC

My first #NPMC live chat! Good use of time during my lunch break :)

Worth watching! MT @mo_flow: #NPMC Chat starts now. Make following the hashtag easier, try tchat.io or twubs.com.

Marco here, communications at a private foundation. Mostly going to listen today. :-) #NPMC

Let’s start with introductions. Please tell us a little about you. Even if you think you’re going to be quiet, pls say hello! #NPMC

Awesome to see @NPMarcom @marthawatt @eebeejay @Kelgon @shellynn20 @Wash_Humane already here! #NPMC

Welcome to #NPMC chat, everyone! Our topic today: nonprofit email marketing designed to serve our communities ow.ly/n0Z42

#NPMC Chat starts now. To make following the hashtag easier, try tchat.io or twubs.com.

My tweet volume will spike for the next hour as I join #NPMC Chat for nonprofit marketers and communicators.

Nonprofit marketing communications chat starts in 5 minutes. Topic: email marketing. Follow #NPMC.

Ready for today's #NPMC chat. Wish my computer wasn't acting up!

#NPMC Chat starts in 30 minutes. If this is your 1st Twitter chat, get oriented: ow.ly/n0Z42

Firing up my brain to get ready for those clever ideas I will get to hear in today's nonprofit marketing Tweet Chat @ 1pm #NPMC

#NPMC

One hour until #NPMC Chat for nonprofit marketers. Join us! Topic: email marketing ow.ly/n0Z42

Deliver nonprofit marketing communications? Join #NPMC Chat at 1 pm ET TODAY. Topic: email marketing ow.ly/n0Z42

#NPMC chat TODAY 1pm ET Topic: nonprofit email marketing ow.ly/n0Z42 via @mo_flow