:) MT @mikeotte: Another great chat, even if I wasn't able to participate because of meetings. Still got lots out of it #NPMC
Communic8nHowe11:07am via HootSuite
Wonderful meeting so many new NP marketing communications tweeps on #NPMC
Thanks @mo_flow! Another great chat, even if I wasn't able to participate because of meetings. Still got lots out of it #NPMC
A little bit late in the game but enjoyed every superfast minute of #NPMC! Thanks to @mo_flow for hosting.
Communic8nHowe11:03am via HootSuite
@JaneGarthson Interesting Jane! Haven't heard those to describe the sector. Nice to meet on Twitter! #npmc
@JasonShim @mo_flow @colleengauthier show value of diff way of doing things. biggest barrier ive noticed is attitudinal. #changeisgood #npmc
Thanks everyone - have a great rest of your week / long weekend! #npmc
Thanks all. Great first chat. I will be back. #NPMC
My pleasure, eveyone! Thank you for attending! I'll try to pull together a list of the links shared too. #NPMC
Please, all of you insightful people, save the date/time for next #NPMC Chat: Thursday, July 25 at 1 pm ET. Topic: email marketing
Retweeted by JasonShim
Please, all of you insightful people, save the date/time for next #NPMC Chat: Thursday, July 25 at 1 pm ET. Topic: email marketing
Retweeted by laarniparas
@communicable Just started reading Decisive by the Heath bros - also recommend #NPMC
Michelle Dagnino has some good insights on generational/attitude differences in the workplace: michelledagnino.com/books.php #npmc
Communic8nHowe11:00am via Twubs
Great chat. Some will be in the next in my series of posts on how to create a communications strategy #NPMC
Actually, with all of the tech problems/changes, the archives might be up this *evening*. :) #NPMC
marcopolis11:00am via TweetDeck
Thanks all, great chat! RT @chilikris: Thanks @mo_flow and all of the other great participants. I leave inspired to do more. #NPMC
1 retweets
marcopolis10:59am via TweetDeck
For sure, but age isn't a barrier. Attitude more so. RT @laarniparas: @marcopolis cultural and generational barriers too #npmc
Please, all of you insightful people, save the date/time for next #NPMC Chat: Thursday, July 25 at 1 pm ET. Topic: email marketing
3 retweets
RT @communicable Highly recommend a book I'm reading now - thinking fast and slow - for all Comms pros out there in the wild #NPMC
Please @ message me with any topic ideas for future #NPMC chats!
marcopolis10:59am via TweetDeck
@communicable @colleengauthier The interwebs is a crash course! :-) Sooo many great #nptech bloggers. #NPMC
@marcopolis cultural and generational barriers too #npmc
Way too fast and amazing conversation! Continue /stay connected in our LinkedIn group: ow.ly/m7MoL #NPMC
1 retweets
communicable10:58am via Twitter for iPad
Highly recommend a book I'm reading now - thinking fast and slow - for all Comms pros out there in the wild #NPMC
colleengauthier10:58am via Twubs
RT @chilikris A5 Regardless of who or where we are, our marketing #NPMC issues are similar. Still lots of work to do. #NPMC
Awesome RT @JaneGarthson: Key learning - customize Marketing/FR relationship to each org + to its integrated strategy #npmc
Retweeted by marcopolis
colleengauthier10:58am via Twubs
RT @JaneGarthson Key learning - customize Marketing/FR relationship to each org + to its integrated strategy #npmc
A5 Regardless of who or where we are, our marketing #NPMC issues are similar. Still lots of work to do. #NPMC
Awesome RT @JaneGarthson: Key learning - customize Marketing/FR relationship to each org + to its integrated strategy #npmc
1 retweets
marcopolis10:58am via tchat.io
Creating a Web 2.0 Plan for Your Organization. From 2008, still relevant/useful - STRATEGY. wiki.settlementatwork.org/wiki/Creating_… #npmc
Key learning - customize Marketing/FR relationship to each org + to its integrated strategy #npmc
colleengauthier10:57am via Twubs
@NPJunction absolutely. Makes such sense and totally applies to #nonprofit #NPMC
Communic8nHowe10:57am via Twubs
@NPJunction I guess I should. @univitedu recommends it highly #NPMC
Communications need to be part of all depts to ensure unified msg, regardless size of org. Marktg would be used more strategically. #NPMC
2 retweets
Provide white space to create/succeed/fail/try again MT @mo_flow How do we build culture of marketing as a function in its own right? #NPMC
2 retweets
RT @NancyIannone Yes RT @colleengauthier If you haven't read @danpink's new book I highly recommend. To Sell is Human. Awesome insight #NPMC
Saw him present on this. Great stuff! RT @colleengauthier If you haven't read @danpink's new book I highly recommend. To Sell is Human #NPMC
Q5 What stood out for you in today’s chat? What do you want to put into practice? #NPMC
communicable10:56am via Twitter for iPad
@colleengauthier wouldn't hurt. Crash course! Oh yeah. #NPMC
Yes RT @colleengauthier If you haven't read @danpink's new book I highly recommend. To Sell is Human. Awesome insight #NPMC
Communic8nHowe10:56am via Twubs
RT @marcopolis Strategy. Show how mktg/comms serves the mission of the org, is connected, how org already does it, can do it better. #NPMC
RT @Communic8nHowe @mo_flow We need to show how communications helps us to deliver on mission and strive for vision #NPMC
Retweeted by mo_flow
marcopolis10:56am via TweetDeck
Yes! RT @Communic8nHowe: @mo_flow We need to show how communications helps us to deliver on mission and strive for vision #NPMC
colleengauthier10:56am via Twubs
If you haven't read @danpink's new book I highly recommend. To Sell is Human. Awesome insight #NPMC
Communic8nHowe10:55am via Twubs
@mo_flow We need to show how communications helps us to deliver on mission and strive for vision #NPMC
Retweeted by JaneGarthson
3rd that. RT@marcopolis Yup. RT @Communic8nHowe: We need leadership 2believe in value of comm'ns as being more than a messenger #NPMC
RT @Communic8nHowe @mo_flow We need to show how communications helps us to deliver on mission and strive for vision #NPMC
1 retweets
communicable10:55am via Twitter for iPad
@marcopolis @mo_flow oh yeah. That thing in a corner over there, called strategy. #NPMC
Retweeted by mo_flow
@marcopolis You are right. Marketing needs to be part of the strategic planning. #NPMC
Or have lunch regularly with them! @colleengauthier: Everyone at an organization should take a course on sales and marketing? :) #NPMC #npmc
1 retweetsShow Conversation
Communic8nHowe10:55am via Twubs
@mo_flow We need to show how communications helps us to deliver on mission and strive for vision #NPMC
1 retweetsShow Conversation
communicable10:55am via Twitter for iPad
@marcopolis @mo_flow oh yeah. That thing in a corner over there, called strategy. #NPMC
1 retweetsShow Conversation
marcopolis10:55am via TweetDeck
@mo_flow Strategy. Show how mktg/comms serves the mission of the org, is connected, how org already does it, can do it better. #NPMC
1 retweetsShow Conversation
Holy hannah! Our time is almost up? Any key learnings? #NPMC
colleengauthier10:55am via Twubs
Everyone at an organization should take a course on sales and marketing? :) #NPMC
Retweeted by mo_flow
.@communicable @mo_flow agreed. some small groups won't have enough for 2 diff depts/positions. #npmc
marcopolis10:55am via TweetDeck
Strategic decision. RT @communicable: @mo_flow I think it depends on the org. Some need it more that others as a standalone. #NPMC
colleengauthier10:55am via Twubs
Everyone at an organization should take a course on sales and marketing? :) #NPMC
1 retweets
True RT @communicable @mo_flow I think it depends on the org. Some need it more that others as a standalone. #NPMC
MT @laarniparas A4: when creating resources, think of diff audience Q4 What u do differentlystrategic/integrate position for marketing?#NPMC
marcopolis10:54am via TweetDeck
Yup. RT @Communic8nHowe: @mo_flow We need leadership to believe in value of communications as being more than a messenger #NPMC
@marcopolis Haha! Anything we can do as individuals to shift culture? #NPMC
Communic8nHowe10:54am via Twubs
@mo_flow We need leadership to believe in value of communications as being more than a messenger #NPMC
communicable10:54am via Twitter for iPad
@mo_flow I think it depends on the org. Some need it more that others as a standalone. #NPMC
@mo_flow The Board has to be used as more that a once-a-month visitor. They need to be your main marketing spokespeople. #NPMC
marcopolis10:53am via tchat.io
@mo_flow Doesn't need to be either/or, IMO. Need some expertise, but integrated within org. If $$ hire, if not everyone's job. #npmc
A4: when creating resources, think of diff audience Q4 What u do differently ...strategic/integrate position for marketing? #NPMC
Leadership is important part in getting staff to work together and see need for integration of comm/mktg, fundraising, etc. #NPMC
RT @JasonShim RT @marcopolis: @communicable All about good strategy, right? Define success before you start work/choose the tool, etc. #npmc
How do we build a culture of marketing as a function in its own right? Or do we want to? Group sounds divided. #NPMC
marcopolis10:53am via tchat.io
@mo_flow Requires leadership vision, budget, structural/culture change, staff competencies (not just farming out). No biggie! ;-) #npmc
marcopolis10:51am via tchat.io
@communicable All about good strategy, right? Define success before you start the work/choose the tool, etc. #npmc
Retweeted by JasonShim
Sounds like good strategy, integrated thinking are the goals. How do we get there? #NPMC
A: little to none unless ind. staff @ small orgs has skills/interest RT Q How much effort put in mktg/comms beyond raising $$ #npmc
communicable10:51am via Twitter for iPad
@mo_flow that was hard! Condensing a whole thing into a tweet. Do read the full version pls :) #NPMC
marcopolis10:51am via tchat.io
@communicable All about good strategy, right? Define success before you start the work/choose the tool, etc. #npmc
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communicable10:50am via Twitter for iPad
@marcopolis good point. Maybe would've been a good idea to define success, for every campaign out there. And not in likes and shares. #NPMC
1 retweetsShow Conversation
Communic8nHowe10:50am via Twubs
True! RT @marcopolis @Communic8nHowe Nonprofit and charity do have specific legal definitions, though, which is also important. #npmc
marcopolis10:50am via tchat.io
@laarniparas Also, like tech, nonprofit folks didn't tend to get in to this line of work to market/"do tech". Cultural barriers. #npmc
Communic8nHowe10:50am via Twubs
RT @colleengauthier Absolutely agree. RT @marcopolis in the era of social media, every employee is part of marketing. True at nps. #npmc
A1c: mktg is an afterthought. structure, budget are reasons Q1c. , how does mktg support fundraising activities/programs? #NPMC
1 retweets
marcopolis10:49am via tchat.io
@communicable Define success? Going to be different for different types of orgs. But, yes, we can do better. #npmc
colleengauthier10:49am via Twubs
Absolutely agree. RT @marcopolis in the era of social media, every employee is part of marketing. True at nonprofits. #npmc
A4 - First marketing task is to the Board. If they buy in there tends to be more financial support and more success. #NPMC
communicable10:48am via Twitter for iPad
@marcopolis oh yeah. It's a more natural fit. Has always been the case. #NPMC where's our successes? Too few come to mind.
Communic8nHowe10:48am via Twubs
@communicable I wish more NPs did social media marketing. Not enough social in general in SM marketing #NPMC
A1c:
mktg is ONLY thought of during fundraisig
Q1c. In ur
orgs/clients, how does mktg support fundraising
activities/progms?#npmc
Agreed! too fast! RT @chilikris @MO_FLO As usual, this chat is flying by. Great way to be engaged with others in the field. #NPMC
A3 Need to believe that reaching right people with good message will significantly advance mission #npmc
communicable10:47am via Twitter for iPad
@mo_flow main message is social media marketing has became just another channel for faux interactions #NPMC for brands. Like me, tweet me.
Q4 What might you do differently in your day-to-day work to model a more strategic/integrate position for marketing? #NPMC
marcopolis10:47am via tchat.io
@JaneGarthson @Communic8nHowe Nonprofit and charity do have specific legal definitions, though, which is also important. #npmc
colleengauthier10:47am via Twubs
Not if you do it right! RT @mo_flow Danger is audience sees every message as just a $ ask; no engagement or non-$ support or education #NPMC
1 retweets
What a lively discussion. A little debate, even. Love it! #NPMC
marcopolis10:46am via tchat.io
@communicable IMO, nonprofits are already personal/personable. Should be easier for us to do this... #npmc
@Communic8nHowe fed gov't now uses public benefit; community benefit is fastest growing term I hear world-wide #npmc
A1: No specific comm/mktg role in most small non-profits RTQ1: What is the role of marketing comms in your/your clients' nonprofits? #NPMC
Agreed MT @JaneGarthson Danger is audience sees every message as just a $ ask; no engagement or non-$ support or education #NPMC
@communicable Can you relay the main points from that link to one of our Qs to keep the conversation here? #NPMC
Communic8nHowe10:45am via Twubs
Exactly! RT @JaneGarthson @mo_flow Danger is audience sees every message as just a $ ask; no engagement or non-$ support or education #NPMC
1 retweets
No specific comm/mktg role in most small non-profits RTQ1: What is the role of marketing comms in your/your clients' nonprofits? #NPMC
RT @mo_flow Q3. So .. what would the people you work with need to believe/value to make this vision for nonprofit marketing a reality? #NPMC
Marketing the orgs mission can lead to more than just funds i.e. change, relationships, #NPMC
colleengauthier10:44am via Twubs
all I am saying is that in the commercial world, no one would think to silo sales from marketing #NPMC
Retweeted by mo_flow
Hearing that assuming org's message is strong/unified is a mistake. Someone has to pull it together. Yes? #NPMC
Retweeted by JaneGarthson
communicable10:45am via Twitter for iPad
Would love to get your thoughts on the state of social media marketing twistimage.com/blog/archives/… #NPMC
Communic8nHowe10:45am via Twubs
@JaneGarthson I try to use "social profit sector" but not commonly enough used yet to be understood #NPMC
marcopolis10:45am via TweetDeck
@mo_flow Danger is audience sees every message as just a $ ask; no engagement or non-$ support or education #NPMC
colleengauthier10:44am via Twubs
@Communic8nHowe right. But it is definitely part of it. #NPMC
@mo_flow I see the "sale" as gaining a supporter, volunteer, newsletter subscriber. Not always linked to $$$. #NPMC
Communic8nHowe10:44am via Twubs
RT @JaneGarthson Note: this chat was billed as nonprofit. Over half of nonprofits aren't charities and don't do FR #npmc
marcopolis10:43am via tchat.io
@mo_flow Some, like @unmarketing, suggest that in the era of social media, every employee is part of marketing. True at nonprofits. #npmc
MT @Communic8nHowe @colleengauthier For NPs, "sale" isn't always raising funds. Can be selling daycamps, delivering on mission, etc #NPMC
Definitely RT @mo_flow Hearing that assuming org's message is strong/unified is a mistake. Someone has to pull it together. Yes? #NPMC
1 retweets
JaneGarthson10:43am via TweetDeck
Note: this chat was billed as nonprofit. Over half of nonprofits aren't charities and don't do FR - rev gen is different #npmc
1 retweets
marcopolis10:42am via tchat.io
@mo_flow Which also suggests that the org has to get their message together, coherent, consistent. #npmc
Yes RT @mo_flow Hearing that assuming org's message is strong/unified is a mistake. Someone has to pull it together. #NPMC
Definite danger RT @JaneGarthson @mo_flow I don't think combining FR with mktg optimal - other aspects of marketing get short shift FR #NPMC
Communic8nHowe10:42am via Twubs
@colleengauthier For NPs, the "sale" isn't always raising funds. Can be selling daycamps, delivering on mission, etc #NPMC
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@colleengauthier they aren't doing that well. I'd say look at them but not up to them.. #NPMC especially with social.
Hearing that assuming org's message is strong/unified is a mistake. Someone has to pull it together. Yes? #NPMC
1 retweets
Late to the #NPMC chat! Tweeting also for @Springtide_VAW.
JaneGarthson10:41am via TweetDeck
@mo_flow I don't think combining FR with marketing is optimal - other aspects of marketing get short shift - audience sees only FR #NPMC
Communic8nHowe10:41am via Twubs
RT @marcopolis @mo_flow In advocacy, the "other side" does it better, funds it more, gets its importance. We should too. #npmc
colleengauthier10:41am via Twubs
A2 why don't orgs look more at for profit world for how to best structure? Fundraising=sales in "real" world #NPMC
RT @KatyTeson A2 As a mid-level Marcom emp I'd love to be a floater w/in the org, collecting content via programs for FR efforts #NPMC
Communic8nHowe10:40am via Twubs
@mo_flow Depends upon how combined. If 1 person, we all play to our strengths and often a fundraiser #NPMC
marcopolis10:40am via tchat.io
@mo_flow In advocacy, the "other side" does it better, funds it more, gets its importance. We should too. #npmc
marcopolis10:40am via tchat.io
@mo_flow We don't focus enough on comms/mktng, assume our message is pure/strong, will resonate/convince/convert. #npmc
cwalski10:40am via Twitter for Android
#protip @mo_flow: Remember, if you want to be RTd, make sure your tweet is 120c or less, to give room for the RT. #NPMC"
A2 As a mid-level Marcom emp I'd love to be a floater w/in the org, collecting content via programs for FR efforts #NPMC
@colleengauthier Well said. RT Get ppls attention, turn them into supporters, convert them into donors = all marketing #NPMC
Communic8nHowe10:39am via Twubs
@communicable Integration is important but there's still a need to remember audience and purpose which can differ #NPMC
RT @marcopolis A1 ... For me, it's ensuring that comms/mktg is at the table all the time, from program/idea creation. Essential #npmc
@Communic8nHowe You are right on that. That is where a good consultant can help. #NPMC
Hearing that marketing and fundraising are often intertwined either because of mandate or resources. Optimal? #NPMC
marcopolis10:38am via tchat.io
A2 Jason Mogus has good insight here: Can we please stop getting creamed on messaging? communicopia.com/insights/can-w… #npmc
colleengauthier10:38am via Twubs
Get ppls attention, turn them into supporters, convert them into donors= all marketing #NPMC
Yep! RT @Communic8nHowe @chilikris Being a generalist is a strength but you need to recognize when higher skill level required too #NPMC
marcopolis10:38am via tchat.io
A1 Working on it! :-) For me, it's ensuring that comms/mktg is at the table all the time, from program/idea creation. Essential #npmc
But hard to find someone great at everything RT @communicable: I see separation between Comms, marketing and fundraising is artificial #npmc
Q2. What would be the optimal model for a marketing function in your org? Is anyone working within an optimal model now? #NPMC
Communic8nHowe10:37am via Twubs
@chilikris Being a generalist is a strength but you need to recognize when higher skill level required too #NPMC
JaneGarthson10:36am via TweetDeck
@marcopolis #npmc focus may depend on what they engaged you to help with. I don't do FR (do I make them more worthy of getting donations!)
communicable10:36am via Twitter for iPad
Orgs do X. Orgs tell everyone they do X. Orgs are seen as doing X. => results & money. #NPMC
Communic8nHowe10:36am via Twubs
RT @chilikris A1d - When your title includes fundraising, communications, graphic design, donor relations, etc. you wear lots of hats. #NPMC
I found best to have Comms/Mktg
to review items for common voice but can't actually write or do
everything #NPMC
communicable10:35am
via Twitter for iPad
I see separation between Comms, marketing and fundraising is artificial, not necessarily relevant anymore #npmc
Retweeted by marcopolis
When there aren't enough staff to separate out, how are priorities established/responsibilities assigned? #NPMC
Generally, clients know good programs and services so they are not typically your marketing target. Donors and supporter are. #NPMC
communicable10:35am via Twitter for iPad
I see separation between Comms, marketing and fundraising is artificial, not necessarily relevant anymore #npmc
1 retweets
marcopolis10:35am via tchat.io
@JaneGarthson Do you think that comms at charities tends to be fundraising focused? I see that talked about more than the other areas. #npmc
@mo_flow great question - likely depends on org's context and how important mutual conversation is with those outside your own walls #NPMC
Communic8nHowe10:34am via Twubs
RT @NPJunction True for a lot of orgs! RT @JaneGarthson A1d #npmc Not applicable. Don't have enough staff to have separate departments #NPMC
Remember, if you want to be RTd, make sure your tweet is 120c or less, to give room for the RT. #NPMC
Many orgs I see have this issue RT @JaneGarthson A1d #npmc Not applicable - don't have enough staff to have separate departments. #NPMC
JaneGarthson10:34am via TweetDeck
@marcopolis #npmc Non-FR communications relate to advocacy, client awareness, finding volunteers, building relationships in neighbourhood
@marcopolis Done (though I admittedly forgot what letter we're on) #NPMC
Lines and tasks get very blurred and it is hard to get other staff engaged at the same level. Must be a great multi tasker. #NPMC
Q How much effort put in mktg/comms behind program, client service, brand, beyond raising money? #NPMC
Communic8nHowe10:33am via Twubs
When I was at the YMCA, we regularly were internal comm consultants #NPMC
True for a lot of orgs! RT @JaneGarthson A1d #npmc Not applicable - don't have enough staff to have separate departments. #NPMC
A1d - When your title includes fundraising, communications, graphic design, donor relations, etc. you are wearing lots of hats. ... 2 #NPMC
JasonShim10:33am via Tweet Button
@MobilisationLab is a great example from @Greenpeace of an innovative approach to digital communications, not strictly marketing #npmc
Great Q! Stealing...RT @marcopolis Curious about comms/mktng that isn't fundraising related...#npmc
marcopolis10:33am via tchat.io
Blerg, make that Q1e! :-) #npmc
marcopolis10:32am via tchat.io
Sorry, A1e: Curious about comms not fundraising related. How much effort put in program, client service, brand, beyond raising money? #npmc
JaneGarthson10:32am via TweetDeck
A1d #npmc Not applicable - don't have enough staff to have separate departments. Sometimes have separate committees - for good or ill
Communic8nHowe10:32am via Twubs
A1d. When combined often position is a fundraiser with some communications skills. Few really good at both. #NPMC
marcopolis10:31am via tchat.io
Curious about comms/mktng that isn't fundraising related. How much effort put in program, client service, brand, beyond raising money? #npmc
Hey followers. Doing a twitterchat on non-profit marketing. Join in. #NPMC
Retweeted by communicable
Thanks everyone for putting up with a chat happening in the midst of various platforms failing! #NPMC
Interesting! MT @marcopolis @mo_flow But, all integrated. Recently experimenting with a new "internal consultancy" model this year. #NPMC
Hey followers. Doing a twitterchat on non-profit marketing. Join in. #NPMC
Retweeted by marcopolis
Hey followers. Doing a twitterchat on non-profit marketing. Join in. #NPMC
2 retweets
marcopolis10:30am via TweetDeck
@JaneGarthson Working OK for me, but try bit.ly/1aiE0qF #NPMC
I just on Twubs and it is working. My new favorite chat platform #NPMC
Q1d. So, when connected, how are mktg priorities/staff time separated out from fundraising activities, if at all? #NPMC
Gah! Seem to be having luck with twubs RT @JaneGarthson #npmc Note - Tweetdeck now won't send to this chat! Seems to lose connection
Being connected to FR is great, but can also be a silo. I don't see/hear programs. RT @mo_flow Why do you say 'making a run for it'? #NPMC
marcopolis10:29am via TweetDeck
@mo_flow But, all integrated. Recently, actually, experimenting with a new "internal consultancy" model this year. #NPMC
Hello. Sorry I am late. First time here #NPMC
RT @Communic8nHowe @JasonShim On the other hand, they are often combined due to perceived importance of fundraising #NPMC
marcopolis10:29am via TweetDeck
@mo_flow Our comms/mktng support programs, events, releases, policy/research, etc. #NPMC
#npmc Note - Tweetdeck now won't send to this chat! Seems to lose connection
JasonShim10:28am via Tweet Button
On breaking down silos, @RHBDaveHowlett has some great resources around breaking down barriers on his site: realhumanbeing.org #npmc
Communic8nHowe10:28am via Twubs
@JasonShim On the other hand, they are often combined due to perceived importance of fundraising #NPMC
Any of my fundraising plans for clients include a significant marketing component. Sometimes a surprise. #NPMC
marcopolis10:27am via TweetDeck
#NPMC A1b Strategic plans are often the best marketing piece they've ever had - finally say what they want to accomplish not just do
ks for having me! #NPMC
#NPMC A1b Strategic plans are often the best marketing piece they've ever had - finally say what they want to accomplish not just do
@marcopolis So you have separate comms, mktg, fundraising? #NPMC
colleengauthier10:27am via Twubs
@mo_flow exactly! Makes no sense to me. Fundraising is essentially sales. You would never see sales and mktg not interact in forprofit #NPMC
JasonShim10:26am via Tweet Button
@colleengauthier Ditto on the surprising lack of connection between fundraising/marketing at some orgs. #npmc
MichelleCRuns10:26am via Twubs
A1c Agree, marketing & fundraising must be linked, communication = cultivation #NPMC
marcopolis10:26am via tchat.io
A1c Comms is internal consultant to other departments. They're content/subject matter experts, we help get the word out, etc. #npmc
Haha! RT @KatyTeson Just joining A1c. Mkting lives w/in our Dev team, but we're making a run for it later this yr as our programs grow #NPMC
marcopolis10:26am via tchat.io
A1c Marketing isn't related to fundraising for us, but collaboration between departments is essential. #npmc
Awesome. Hello! RT @marcopolis @mo_flow I'm on Tchat.io, so far so good. #npmc
Glad you're showing up now! RT @chilikris Q1c - Marketing and fundraising have to be linked. Back to brand and name recognition ... 2 #NPMC
No link, not good. MT @colleengauthier I see a surprising number of orgs where there is little/no rel btwn mktg and fundraising depts #NPMC
Just joining A1c. Mkting lives w/in our Dev team, but we're making a run for it later this yr as our programs grow #NPMC
RT @chilikris Q1c - Donors give to who they know and trust. Marketing is KEY in a strong FR campaign. #NPMC
marcopolis10:25am via tchat.io
A1. Communications has become much more important over the past 3 years. Expectations are network engagement, message uptake. #npmc
Q1c - Donors give to who they know and trust. Marketing is KEY in a strong FR campaign. #NPMC
Communic8nHowe10:24am via Twubs
@colleengauthier Interesting. Gini Dietrich coauthored a book on the Marketing Round about breakind down silos. I agree! #NPMC
Q1c - Marketing and fundraising have to be linked. Back to brand and name recognition ... 2 #NPMC
Communic8nHowe10:23am via Twubs
A1c. Fundraising was a higher priority for budgets but slowly marketing comm is getting funded. #NPMC
Also happening at noon Central: #NPMC chat for nonprofit marketers. Follow @mo_flow to get in on that goodness.
Retweeted by marcopolis
colleengauthier10:23am via Twubs
I see a surprising number of orgs where there is little/no relationship between marketing and fundraising depts #NPMC
#NPMC Looks like I am now properly linked. My avatar has changed to me.
colleengauthier10:22am via Twubs
@chilikris I think you need to link your twubs to your twitter account #NPMC
colleengauthier10:21am via Twubs
@chilikris your tweets are only showing up on twubs for some reason... #NPMC
Q1c. In your orgs/clients, how does mktg currently support fundraising activities/programs? What's the relationship btwn depts? #NPMC
Communic8nHowe10:20am via Twubs
A1. But too often NPs want communications for free, do it poorly internally or decide to do without rather than spending $ #NPMC
1 retweets
MT @Communic8nHowe A1. I'm on a mission to share importance of having communications strategy instead of what we did last year strat #NPMC
colleengauthier10:19am
via Twubs
Absolutely! RT @Communic8nHowe A1. I see where a NP puts its money as showing its priorities. #NPMC
Communic8nHowe10:18am via Twubs
A1. I'm on a mission to share the importance of having a communications strategy instead of what we did last year strategy #NPMC
1 retweets
JaneGarthson10:18am via TweetDeck
James, you are so right! RT @Communic8nHowe: A1. I see where a NP puts its money as showing its priorities. #NPMC
Q1b. What have been some of your biggest/most satisfying marketing communications accomplishments in the past few months? #NPMC
RT @JaneGarthson Stuck in that they haven't thought about the outcomes they want after making people aware - no point ending there! #npmc
Communic8nHowe10:17am via Twubs
A1. Yes or even the need. I see where a NP puts its money as showing its priorities. #NPMC
@Communic8nHowe Ah, so function itself often relatively new. #NPMC
JaneGarthson10:16am via TweetDeck
Stuck in that they haven't thought about the outcomes they want after making people aware - no point ending there! #npmc
Stuck how? MT @JaneGarthson #npmc A1 Many are still stuck on building awareness...
Communic8nHowe10:15am via Twubs
A1. 9 years ago I was 1st communicator at Toronto's Daily Bread Food Bank and then the second at the YMCA in Waterloo Region #NPMC
@mo_flow #NPMC hello. Thanks again! We work with AI & Asset Mngt in faith based-community, spirit direction & social media deployment
How
so? RT @Communic8nHowe I've
seen marketing communications become more prominent over the last 10
years in NPs
#NPMC
For those new to #NPMC chat, we’re using Q/A format - we post questions using Q1, Q2, etc. You respond by using A1, A2, etc. Thanks!
Communic8nHowe10:12am via Twubs
I've
seen marketing communications become more prominent over the last 10
years in NPs
#NPMC
JaneGarthson10:12am via TweetDeck
#npmc A1 Many are still stuck on building awareness when I start - I help them have a community vision to inspire action/engagement
colleengauthier10:12am via Twubs
oops wrong twitter handle! Pls ignore RT @TheMomfessional We are a marketing/comms agency that works strictly with nonprofits btw #NPMC
@mo_flow #NPMC not to be argumentative, but w/o an effective comm infrastructure in this wired context, we're going to b behind the 8-ball!
JaneGarthson10:10am via TweetDeck
#npmc Jane here in Toronto - creating better communities and organizations through values-based leadership in community benefit orgs
Q1. What is the role of marketing communications in your/your clients' nonprofits? What are the functions/expectations of marcom? #NPMC
So, our topic today is the role of marketing communications in nonprofit... #NPMC
@mo_flow How dare TweetChat disappear. Kris here from Edmonton. Still trying to make Hootsuite work #NPMC
SHallsworth10:09am via Twitter for BlackBerry®
@mo_flow Suzanne Hallsworth here from Oakville Hospital #npmc
Looks like @niannone and @MichelleCRuns representing the US so far. Hi @colleengauthier! #NPMC
TheMomfessional10:08am via HootSuite
We are a marketing/comms agency that works strictly with nonprofits btw #NPMC
colleengauthier10:08am via HootSuite
We are a marketing/comms agency that works strictly with nonprofits btw #NPMC
Communic8nHowe10:08am via Twubs
I
should let my followers know that for the next hour I'm on
the #NPMC Twitterchat
so there'll be a high volume of tweets. Join us
!
colleengauthier10:07am via HootSuite
Hey! Colleen from Stephen Thomas Ltd #NPMC
Hi @MichelleCRuns and @mikeotte! Great to see you here! #NPMC
@Communic8nHowe and @HallmanComm - representing K-W! And yes, I'm loving twubs already! #NPMC
I'm Mark Hallman. I run Hallman Communications and also work for two medium sized nonprofits. #NPMC
Hi all - Mike Ottenbrite, National Marketing Manager for @ArthritisSoc here :) #NPMC
Communic8nHowe10:04am via Twubs
I'm James Howe with Communicate & Howe! #NPMC
#NPMC Hi everyone, I'm giving twubs.com a try while Tweetchat is down. Seems to be a good alternative.
I’m Marlene Oliveira, of Nonprofit MarCommunity and #NPMC chat. Also copywriter & comms consultant to nonprofits. #NPMC
Let’s start with introductions. Please tell us a little about you. Even if you think you’re going to be quiet, pls say hello! #NPMC
Welcome to #NPMC chat, everyone! Our topic today: nonprofit budgets – essential or unthinkable? ow.ly/lqFyY
#NPMC Chat starts now. If this is your first Twitter chat, get oriented here: ow.ly/lqFmT