marthawatt11:14am via Web

@mo_flow ok, I can miss July's :) Will check the archive for #June's #NPMC

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mo_flow11:08am via HootSuite

:) MT @mikeotte: Another great chat, even if I wasn't able to participate because of meetings. Still got lots out of it #NPMC

Communic8nHowe11:07am via HootSuite

Wonderful meeting so many new NP marketing communications tweeps on #NPMC

mikeotte11:06am via TweetDeck

Thanks @mo_flow! Another great chat, even if I wasn't able to participate because of meetings. Still got lots out of it #NPMC

colleengauthier11:04am via Twubs

@laarniparas yes! #NPMC

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laarniparas11:03am via Web

A little bit late in the game but enjoyed every superfast minute of #NPMC! Thanks to @mo_flow for hosting.

Communic8nHowe11:03am via HootSuite

@JaneGarthson Interesting Jane! Haven't heard those to describe the sector. Nice to meet on Twitter! #npmc

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marcopolis11:02am via TweetDeck

@Communic8nHowe Look forward to it! #NPMC

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laarniparas11:02am via Web

@JasonShim @mo_flow @colleengauthier show value of diff way of doing things. biggest barrier ive noticed is attitudinal. #changeisgood #npmc

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mo_flow11:02am via Twubs

Ditto! RT @JasonShim Thanks everyone - have a great rest of your week / long weekend! #npmc

JasonShim11:01am via tchat.io

Thanks everyone - have a great rest of your week / long weekend! #npmc

NPJunction11:01am via Twubs

Thanks all. Great first chat. I will be back. #NPMC

mo_flow11:01am via Twubs

My pleasure, eveyone! Thank you for attending! I'll try to pull together a list of the links shared too. #NPMC

mo_flow10:59am via Twubs

Please, all of you insightful people, save the date/time for next #NPMC Chat: Thursday, July 25 at 1 pm ET. Topic: email marketing

Retweeted by JasonShim

mo_flow10:59am via Twubs

Please, all of you insightful people, save the date/time for next #NPMC Chat: Thursday, July 25 at 1 pm ET. Topic: email marketing

Retweeted by laarniparas

KatyTeson11:00am via Twubs

@communicable Just started reading Decisive by the Heath bros - also recommend #NPMC

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JasonShim11:00am via tchat.io

Michelle Dagnino has some good insights on generational/attitude differences in the workplace: michelledagnino.com/books.php #npmc

Communic8nHowe11:00am via Twubs

Great chat. Some will be in the next in my series of posts on how to create a communications strategy #NPMC

mo_flow11:00am via Twubs

Actually, with all of the tech problems/changes, the archives might be up this *evening*. :) #NPMC

NancyIannone11:00am via Twubs

Thanks @mo_flow for another great chat! #NPMC

marcopolis11:00am via TweetDeck

Thanks all, great chat! RT @chilikris: Thanks @mo_flow and all of the other great participants. I leave inspired to do more. #NPMC

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colleengauthier11:00am via Twubs

thanks @mo_flow#NPMC

chilikris10:59am via Twubs

Thanks @mo_flow and all of the other great participants. I leave inspired to do more. #NPMC

marcopolis10:59am via TweetDeck

For sure, but age isn't a barrier. Attitude more so. RT @laarniparas: @marcopolis cultural and generational barriers too #npmc

mo_flow10:59am via Twubs

Please, all of you insightful people, save the date/time for next #NPMC Chat: Thursday, July 25 at 1 pm ET. Topic: email marketing

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KatyTeson10:59am via Twubs

RT @communicable Highly recommend a book I'm reading now - thinking fast and slow - for all Comms pros out there in the wild #NPMC

mo_flow10:59am via Twubs

Please @ message me with any topic ideas for future #NPMC chats!

marcopolis10:59am via TweetDeck

@communicable @colleengauthier The interwebs is a crash course! :-) Sooo many great #nptech bloggers. #NPMC

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laarniparas10:59am via Web

@marcopolis cultural and generational barriers too #npmc

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mo_flow10:59am via Twubs

Way too fast and amazing conversation! Continue /stay connected in our LinkedIn group: ow.ly/m7MoL #NPMC

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communicable10:58am via Twitter for iPad

Highly recommend a book I'm reading now - thinking fast and slow - for all Comms pros out there in the wild #NPMC

colleengauthier10:58am via Twubs

RT @chilikris A5 Regardless of who or where we are, our marketing #NPMC issues are similar. Still lots of work to do. #NPMC

mo_flow10:58am via TweetDeck

Awesome RT @JaneGarthson: Key learning - customize Marketing/FR relationship to each org + to its integrated strategy #npmc

Retweeted by marcopolis

colleengauthier10:58am via Twubs

RT @JaneGarthson Key learning - customize Marketing/FR relationship to each org + to its integrated strategy #npmc

chilikris10:58am via Twubs

A5 Regardless of who or where we are, our marketing #NPMC issues are similar. Still lots of work to do. #NPMC

mo_flow10:58am via TweetDeck

Awesome RT @JaneGarthson: Key learning - customize Marketing/FR relationship to each org + to its integrated strategy #npmc

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marcopolis10:58am via tchat.io

Creating a Web 2.0 Plan for Your Organization. From 2008, still relevant/useful - STRATEGY. wiki.settlementatwork.org/wiki/Creating_… #npmc

JaneGarthson10:57am via Web

Key learning - customize Marketing/FR relationship to each org + to its integrated strategy #npmc

colleengauthier10:57am via Twubs

@NPJunction absolutely. Makes such sense and totally applies to #nonprofit #NPMC

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Communic8nHowe10:57am via Twubs

@NPJunction I guess I should. @univitedu recommends it highly #NPMC

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laarniparas10:57am via Web

Communications need to be part of all depts to ensure unified msg, regardless size of org. Marktg would be used more strategically. #NPMC

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KatyTeson10:57am via Twubs

Provide white space to create/succeed/fail/try again MT @mo_flow How do we build culture of marketing as a function in its own right? #NPMC

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mo_flow10:57am via Twubs

RT @NancyIannone Yes RT @colleengauthier If you haven't read @danpink's new book I highly recommend. To Sell is Human. Awesome insight #NPMC

NPJunction10:57am via Twubs

Saw him present on this. Great stuff! RT @colleengauthier If you haven't read @danpink's new book I highly recommend. To Sell is Human #NPMC

mo_flow10:56am via Twubs

Q5 What stood out for you in today’s chat? What do you want to put into practice? #NPMC

communicable10:56am via Twitter for iPad

@colleengauthier wouldn't hurt. Crash course! Oh yeah. #NPMC

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NancyIannone10:56am via Twubs

Yes RT @colleengauthier If you haven't read @danpink's new book I highly recommend. To Sell is Human. Awesome insight #NPMC

colleengauthier10:56am via Twubs

@JasonShim yes! #NPMC

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Communic8nHowe10:56am via Twubs

RT @marcopolis Strategy. Show how mktg/comms serves the mission of the org, is connected, how org already does it, can do it better. #NPMC

NancyIannone10:56am via Twubs

RT @Communic8nHowe @mo_flow We need to show how communications helps us to deliver on mission and strive for vision #NPMC

Retweeted by mo_flow

marcopolis10:56am via TweetDeck

Yes! RT @Communic8nHowe: @mo_flow We need to show how communications helps us to deliver on mission and strive for vision #NPMC

colleengauthier10:56am via Twubs

If you haven't read @danpink's new book I highly recommend. To Sell is Human. Awesome insight #NPMC

Communic8nHowe10:55am via Twubs

@mo_flow We need to show how communications helps us to deliver on mission and strive for vision #NPMC

Retweeted by JaneGarthson

laarniparas10:56am via Web

3rd that. RT@marcopolis Yup. RT @Communic8nHowe: We need leadership 2believe in value of comm'ns as being more than a messenger #NPMC

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NancyIannone10:56am via Twubs

RT @Communic8nHowe @mo_flow We need to show how communications helps us to deliver on mission and strive for vision #NPMC

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communicable10:55am via Twitter for iPad

@marcopolis @mo_flow oh yeah. That thing in a corner over there, called strategy. #NPMC

Retweeted by mo_flow

chilikris10:56am via Twubs

@marcopolis You are right. Marketing needs to be part of the strategic planning. #NPMC

JasonShim10:55am via tchat.io

Or have lunch regularly with them! @colleengauthier: Everyone at an organization should take a course on sales and marketing? :) #NPMC #npmc

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Communic8nHowe10:55am via Twubs

@mo_flow We need to show how communications helps us to deliver on mission and strive for vision #NPMC

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communicable10:55am via Twitter for iPad

@marcopolis @mo_flow oh yeah. That thing in a corner over there, called strategy. #NPMC

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mo_flow10:55am via Twubs

@colleengauthier :) #NPMC

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marcopolis10:55am via TweetDeck

@mo_flow Strategy. Show how mktg/comms serves the mission of the org, is connected, how org already does it, can do it better. #NPMC

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mo_flow10:55am via Twubs

Holy hannah! Our time is almost up? Any key learnings? #NPMC

colleengauthier10:55am via Twubs

Everyone at an organization should take a course on sales and marketing? :) #NPMC

Retweeted by mo_flow

laarniparas10:55am via Web

.@communicable @mo_flow agreed. some small groups won't have enough for 2 diff depts/positions. #npmc

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marcopolis10:55am via TweetDeck

Strategic decision. RT @communicable: @mo_flow I think it depends on the org. Some need it more that others as a standalone. #NPMC


colleengauthier10:55am via Twubs

Everyone at an organization should take a course on sales and marketing? :) #NPMC

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mo_flow10:55am via Twubs

True RT @communicable @mo_flow I think it depends on the org. Some need it more that others as a standalone. #NPMC

mo_flow10:54am via Twubs

MT @laarniparas A4: when creating resources, think of diff audience Q4 What u do differentlystrategic/integrate position for marketing?#NPMC

marcopolis10:54am via TweetDeck

Yup. RT @Communic8nHowe: @mo_flow We need leadership to believe in value of communications as being more than a messenger #NPMC

mo_flow10:54am via Twubs

@marcopolis Haha! Anything we can do as individuals to shift culture? #NPMC

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Communic8nHowe10:54am via Twubs

@mo_flow We need leadership to believe in value of communications as being more than a messenger #NPMC

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communicable10:54am via Twitter for iPad

@mo_flow I think it depends on the org. Some need it more that others as a standalone. #NPMC

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chilikris10:54am via Twubs

@mo_flow The Board has to be used as more that a once-a-month visitor. They need to be your main marketing spokespeople. #NPMC

marcopolis10:53am via tchat.io

@mo_flow Doesn't need to be either/or, IMO. Need some expertise, but integrated within org. If $$ hire, if not everyone's job. #npmc

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laarniparas10:53am via Web

A4: when creating resources, think of diff audience Q4 What u do differently ...strategic/integrate position for marketing? #NPMC

NPJunction10:53am via Twubs

Leadership is important part in getting staff to work together and see need for integration of comm/mktg, fundraising, etc. #NPMC

mo_flow10:53am via Twubs

RT @JasonShim RT @marcopolis: @communicable All about good strategy, right? Define success before you start work/choose the tool, etc. #npmc

mo_flow10:53am via Twubs

How do we build a culture of marketing as a function in its own right? Or do we want to? Group sounds divided. #NPMC

marcopolis10:53am via tchat.io

@mo_flow Requires leadership vision, budget, structural/culture change, staff competencies (not just farming out). No biggie! ;-) #npmc

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marcopolis10:51am via tchat.io

@communicable All about good strategy, right? Define success before you start the work/choose the tool, etc. #npmc

Retweeted by JasonShim

mo_flow10:52am via Twubs

@communicable Haha! Will do! #NPMC

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mo_flow10:51am via Twubs

Sounds like good strategy, integrated thinking are the goals. How do we get there? #NPMC

laarniparas10:51am via Web

A: little to none unless ind. staff @ small orgs has skills/interest RT Q How much effort put in mktg/comms beyond raising $$ #npmc

communicable10:51am via Twitter for iPad

@mo_flow that was hard! Condensing a whole thing into a tweet. Do read the full version pls :) #NPMC

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marcopolis10:51am via tchat.io

@communicable All about good strategy, right? Define success before you start the work/choose the tool, etc. #npmc

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communicable10:50am via Twitter for iPad

@marcopolis good point. Maybe would've been a good idea to define success, for every campaign out there. And not in likes and shares. #NPMC

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Communic8nHowe10:50am via Twubs

True! RT @marcopolis @Communic8nHowe Nonprofit and charity do have specific legal definitions, though, which is also important. #npmc

marcopolis10:50am via tchat.io

@laarniparas Also, like tech, nonprofit folks didn't tend to get in to this line of work to market/"do tech". Cultural barriers. #npmc

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Communic8nHowe10:50am via Twubs

RT @colleengauthier Absolutely agree. RT @marcopolis in the era of social media, every employee is part of marketing. True at nps. #npmc

laarniparas10:49am via Web

A1c: mktg is an afterthought. structure, budget are reasons Q1c. , how does mktg support fundraising activities/programs? #NPMC

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marcopolis10:49am via tchat.io

@communicable Define success? Going to be different for different types of orgs. But, yes, we can do better. #npmc

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Communic8nHowe10:49am via Twubs

@laarniparas Too often true! #NPMC

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colleengauthier10:49am via Twubs

Absolutely agree. RT @marcopolis in the era of social media, every employee is part of marketing. True at nonprofits. #npmc

chilikris10:49am via Twubs

A4 - First marketing task is to the Board. If they buy in there tends to be more financial support and more success. #NPMC

communicable10:48am via Twitter for iPad

@marcopolis oh yeah. It's a more natural fit. Has always been the case. #NPMC where's our successes? Too few come to mind.

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Communic8nHowe10:48am via Twubs

@communicable I wish more NPs did social media marketing. Not enough social in general in SM marketing #NPMC

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laarniparas10:48am via Web

A1c: mktg is ONLY thought of during fundraisig
Q1c. In ur orgs/clients, how does mktg support fundraising activities/progms?
#npmc

mo_flow10:48am via Twubs

Agreed! too fast! RT @chilikris @MO_FLO As usual, this chat is flying by. Great way to be engaged with others in the field. #NPMC

JaneGarthson10:48am via Web

A3 Need to believe that reaching right people with good message will significantly advance mission #npmc

communicable10:47am via Twitter for iPad

@mo_flow main message is social media marketing has became just another channel for faux interactions #NPMC for brands. Like me, tweet me.

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mo_flow10:47am via Twubs

Q4 What might you do differently in your day-to-day work to model a more strategic/integrate position for marketing? #NPMC

marcopolis10:47am via tchat.io

@JaneGarthson @Communic8nHowe Nonprofit and charity do have specific legal definitions, though, which is also important. #npmc

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chilikris10:47am via Twubs

@MO_FLO As usual, this chat is flying by. Great way to be engaged with others in the field. #NPMC

colleengauthier10:47am via Twubs

Not if you do it right! RT @mo_flow Danger is audience sees every message as just a $ ask; no engagement or non-$ support or education #NPMC

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mo_flow10:46am via Twubs

What a lively discussion. A little debate, even. Love it! #NPMC

marcopolis10:46am via tchat.io

@communicable IMO, nonprofits are already personal/personable. Should be easier for us to do this... #npmc

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JaneGarthson10:46am via Web

@Communic8nHowe fed gov't now uses public benefit; community benefit is fastest growing term I hear world-wide #npmc

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laarniparas10:46am via Web

A1: No specific comm/mktg role in most small non-profits RTQ1: What is the role of marketing comms in your/your clients' nonprofits? #NPMC

KatyTeson10:46am via Twubs

Agreed MT @JaneGarthson Danger is audience sees every message as just a $ ask; no engagement or non-$ support or education #NPMC

mo_flow10:46am via TweetDeck

@communicable Can you relay the main points from that link to one of our Qs to keep the conversation here? #NPMC

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Communic8nHowe10:45am via Twubs

Exactly! RT @JaneGarthson @mo_flow Danger is audience sees every message as just a $ ask; no engagement or non-$ support or education #NPMC

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laarniparas10:45am via Web

No specific comm/mktg role in most small non-profits RTQ1: What is the role of marketing comms in your/your clients' nonprofits? #NPMC

NancyIannone10:45am via Twubs

RT @mo_flow Q3. So .. what would the people you work with need to believe/value to make this vision for nonprofit marketing a reality? #NPMC

NPJunction10:45am via Twubs

Marketing the orgs mission can lead to more than just funds i.e. change, relationships, #NPMC

colleengauthier10:44am via Twubs

all I am saying is that in the commercial world, no one would think to silo sales from marketing #NPMC

Retweeted by mo_flow

mo_flow10:42am via Twubs

Hearing that assuming org's message is strong/unified is a mistake. Someone has to pull it together. Yes? #NPMC

Retweeted by JaneGarthson

communicable10:45am via Twitter for iPad

Would love to get your thoughts on the state of social media marketing twistimage.com/blog/archives/… #NPMC

Communic8nHowe10:45am via Twubs

@JaneGarthson I try to use "social profit sector" but not commonly enough used yet to be understood #NPMC

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marcopolis10:45am via TweetDeck


JaneGarthson10:44am via Web

@mo_flow Danger is audience sees every message as just a $ ask; no engagement or non-$ support or education #NPMC

colleengauthier10:44am via Twubs

@Communic8nHowe right. But it is definitely part of it. #NPMC

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chilikris10:44am via Twubs

@mo_flow I see the "sale" as gaining a supporter, volunteer, newsletter subscriber. Not always linked to $$$. #NPMC

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Communic8nHowe10:44am via Twubs

RT @JaneGarthson Note: this chat was billed as nonprofit. Over half of nonprofits aren't charities and don't do FR #npmc

marcopolis10:43am via tchat.io

@mo_flow Some, like @unmarketing, suggest that in the era of social media, every employee is part of marketing. True at nonprofits. #npmc

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mo_flow10:43am via Twubs

MT @Communic8nHowe @colleengauthier For NPs, "sale" isn't always raising funds. Can be selling daycamps, delivering on mission, etc #NPMC

NancyIannone10:43am via Twubs

Definitely RT @mo_flow Hearing that assuming org's message is strong/unified is a mistake. Someone has to pull it together. Yes? #NPMC

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JaneGarthson10:43am via TweetDeck

Note: this chat was billed as nonprofit. Over half of nonprofits aren't charities and don't do FR - rev gen is different #npmc

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marcopolis10:42am via tchat.io

@mo_flow Which also suggests that the org has to get their message together, coherent, consistent. #npmc

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NPJunction10:42am via Twubs

Yes RT @mo_flow Hearing that assuming org's message is strong/unified is a mistake. Someone has to pull it together. #NPMC

mo_flow10:42am via Twubs

Definite danger RT @JaneGarthson @mo_flow I don't think combining FR with mktg optimal - other aspects of marketing get short shift FR #NPMC

Communic8nHowe10:42am via Twubs

@colleengauthier For NPs, the "sale" isn't always raising funds. Can be selling daycamps, delivering on mission, etc #NPMC

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communicable10:42am via Twitter for iPad

@colleengauthier they aren't doing that well. I'd say look at them but not up to them.. #NPMC especially with social.

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marcopolis10:42am via tchat.io

@mo_flow Yes, definitely. #npmc

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mo_flow10:42am via Twubs

Hearing that assuming org's message is strong/unified is a mistake. Someone has to pull it together. Yes? #NPMC

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laarniparas10:41am via Web

Late to the #NPMC chat! Tweeting also for @Springtide_VAW.

JaneGarthson10:41am via TweetDeck

@mo_flow I don't think combining FR with marketing is optimal - other aspects of marketing get short shift - audience sees only FR #NPMC

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Communic8nHowe10:41am via Twubs

RT @marcopolis @mo_flow In advocacy, the "other side" does it better, funds it more, gets its importance. We should too. #npmc

colleengauthier10:41am via Twubs

A2 why don't orgs look more at for profit world for how to best structure? Fundraising=sales in "real" world #NPMC

mo_flow10:41am via Twubs

RT @KatyTeson A2 As a mid-level Marcom emp I'd love to be a floater w/in the org, collecting content via programs for FR efforts #NPMC

Communic8nHowe10:40am via Twubs

@mo_flow Depends upon how combined. If 1 person, we all play to our strengths and often a fundraiser #NPMC

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marcopolis10:40am via tchat.io

@mo_flow In advocacy, the "other side" does it better, funds it more, gets its importance. We should too. #npmc

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marcopolis10:40am via tchat.io

@mo_flow We don't focus enough on comms/mktng, assume our message is pure/strong, will resonate/convince/convert. #npmc

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cwalski10:40am via Twitter for Android

#protip @mo_flow: Remember, if you want to be RTd, make sure your tweet is 120c or less, to give room for the RT. #NPMC"

KatyTeson10:39am via Twubs

A2 As a mid-level Marcom emp I'd love to be a floater w/in the org, collecting content via programs for FR efforts #NPMC

chilikris10:39am via Twubs

@colleengauthier Well said. RT Get ppls attention, turn them into supporters, convert them into donors = all marketing #NPMC

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mo_flow10:39am via Twubs

@marcopolis What's the gist of his message? #NPMC

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Communic8nHowe10:39am via Twubs

@communicable Integration is important but there's still a need to remember audience and purpose which can differ #NPMC

NancyIannone10:39am via Twubs

RT @marcopolis A1 ... For me, it's ensuring that comms/mktg is at the table all the time, from program/idea creation. Essential #npmc

chilikris10:38am via Twubs

@Communic8nHowe You are right on that. That is where a good consultant can help. #NPMC

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mo_flow10:38am via Twubs

Hearing that marketing and fundraising are often intertwined either because of mandate or resources. Optimal? #NPMC

marcopolis10:38am via tchat.io

A2 Jason Mogus has good insight here: Can we please stop getting creamed on messaging? communicopia.com/insights/can-w… #npmc

colleengauthier10:38am via Twubs

Get ppls attention, turn them into supporters, convert them into donors= all marketing #NPMC

NPJunction10:38am via Twubs

Yep! RT @Communic8nHowe @chilikris Being a generalist is a strength but you need to recognize when higher skill level required too #NPMC

JaneGarthson10:38am via TweetDeck

@mo_flow love your optimism! #NPMC

marcopolis10:38am via tchat.io

A1 Working on it! :-) For me, it's ensuring that comms/mktg is at the table all the time, from program/idea creation. Essential #npmc

NPJunction10:38am via Twubs

But hard to find someone great at everything RT @communicable: I see separation between Comms, marketing and fundraising is artificial #npmc

mo_flow10:37am via Twubs

Q2. What would be the optimal model for a marketing function in your org? Is anyone working within an optimal model now? #NPMC

Communic8nHowe10:37am via Twubs

@chilikris Being a generalist is a strength but you need to recognize when higher skill level required too #NPMC

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JaneGarthson10:36am via TweetDeck

@marcopolis #npmc focus may depend on what they engaged you to help with. I don't do FR (do I make them more worthy of getting donations!)

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communicable10:36am via Twitter for iPad

Orgs do X. Orgs tell everyone they do X. Orgs are seen as doing X. => results & money. #NPMC

Communic8nHowe10:36am via Twubs

RT @chilikris A1d - When your title includes fundraising, communications, graphic design, donor relations, etc. you wear lots of hats. #NPMC

NPJunction10:35am via Twubs

I found best to have Comms/Mktg to review items for common voice but can't actually write or do everything #NPMC
communicable10:35am via Twitter for iPad

I see separation between Comms, marketing and fundraising is artificial, not necessarily relevant anymore #npmc

Retweeted by marcopolis

mo_flow10:35am via Twubs

When there aren't enough staff to separate out, how are priorities established/responsibilities assigned? #NPMC

chilikris10:35am via Twubs

Generally, clients know good programs and services so they are not typically your marketing target. Donors and supporter are. #NPMC

communicable10:35am via Twitter for iPad

I see separation between Comms, marketing and fundraising is artificial, not necessarily relevant anymore #npmc

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marcopolis10:35am via tchat.io

@JaneGarthson Do you think that comms at charities tends to be fundraising focused? I see that talked about more than the other areas. #npmc

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mayawalkca10:35am via Web

@mo_flow great question - likely depends on org's context and how important mutual conversation is with those outside your own walls #NPMC

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Communic8nHowe10:34am via Twubs

RT @NPJunction True for a lot of orgs! RT @JaneGarthson A1d #npmc Not applicable. Don't have enough staff to have separate departments #NPMC

mo_flow10:34am via Twubs

Remember, if you want to be RTd, make sure your tweet is 120c or less, to give room for the RT. #NPMC

NancyIannone10:34am via Twubs

Many orgs I see have this issue RT @JaneGarthson A1d #npmc Not applicable - don't have enough staff to have separate departments. #NPMC

JaneGarthson10:34am via TweetDeck

@marcopolis #npmc Non-FR communications relate to advocacy, client awareness, finding volunteers, building relationships in neighbourhood

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mo_flow10:34am via Twubs

@marcopolis Done (though I admittedly forgot what letter we're on) #NPMC

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chilikris10:34am via Twubs

Lines and tasks get very blurred and it is hard to get other staff engaged at the same level. Must be a great multi tasker. #NPMC

mo_flow10:33am via Twubs

Q How much effort put in mktg/comms behind program, client service, brand, beyond raising money? #NPMC

Communic8nHowe10:33am via Twubs

When I was at the YMCA, we regularly were internal comm consultants #NPMC

NPJunction10:33am via Twubs

True for a lot of orgs! RT @JaneGarthson A1d #npmc Not applicable - don't have enough staff to have separate departments. #NPMC

chilikris10:33am via Twubs

A1d - When your title includes fundraising, communications, graphic design, donor relations, etc. you are wearing lots of hats. ... 2 #NPMC

JasonShim10:33am via Tweet Button

@MobilisationLab is a great example from @Greenpeace of an innovative approach to digital communications, not strictly marketing #npmc

mo_flow10:33am via Twubs

Great Q! Stealing...RT @marcopolis Curious about comms/mktng that isn't fundraising related...#npmc

marcopolis10:33am via tchat.io

Blerg, make that Q1e! :-) #npmc

marcopolis10:32am via tchat.io

Sorry, A1e: Curious about comms not fundraising related. How much effort put in program, client service, brand, beyond raising money? #npmc

JaneGarthson10:32am via TweetDeck

A1d #npmc Not applicable - don't have enough staff to have separate departments. Sometimes have separate committees - for good or ill

Communic8nHowe10:32am via Twubs

A1d. When combined often position is a fundraiser with some communications skills. Few really good at both. #NPMC

marcopolis10:31am via tchat.io

Curious about comms/mktng that isn't fundraising related. How much effort put in program, client service, brand, beyond raising money? #npmc

chilikris10:30am via Twubs

Hey followers. Doing a twitterchat on non-profit marketing. Join in. #NPMC

Retweeted by communicable

mo_flow10:31am via Twubs

Thanks everyone for putting up with a chat happening in the midst of various platforms failing! #NPMC

mo_flow10:31am via Twubs

Interesting! MT @marcopolis @mo_flow But, all integrated. Recently experimenting with a new "internal consultancy" model this year. #NPMC


chilikris10:30am via Twubs

Hey followers. Doing a twitterchat on non-profit marketing. Join in. #NPMC

Retweeted by marcopolis

chilikris10:30am via Twubs

Hey followers. Doing a twitterchat on non-profit marketing. Join in. #NPMC

2 retweets

mo_flow10:30am via Twubs

@NPJunction Welcome! And dittor on twubs #NPMC

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marcopolis10:30am via TweetDeck

@JaneGarthson Working OK for me, but try bit.ly/1aiE0qF #NPMC

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NPJunction10:30am via Twubs

I just on Twubs and it is working. My new favorite chat platform #NPMC

mo_flow10:30am via Twubs

Q1d. So, when connected, how are mktg priorities/staff time separated out from fundraising activities, if at all? #NPMC

Communic8nHowe10:29am via Twubs

@JaneGarthson twubs.com #NPMC

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mo_flow10:29am via Twubs

Gah! Seem to be having luck with twubs RT @JaneGarthson #npmc Note - Tweetdeck now won't send to this chat! Seems to lose connection

KatyTeson10:29am via Web

Being connected to FR is great, but can also be a silo. I don't see/hear programs. RT @mo_flow Why do you say 'making a run for it'? #NPMC

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marcopolis10:29am via TweetDeck

@mo_flow But, all integrated. Recently, actually, experimenting with a new "internal consultancy" model this year. #NPMC

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NPJunction10:29am via Twubs

Hello. Sorry I am late. First time here #NPMC

mo_flow10:29am via Twubs

RT @Communic8nHowe @JasonShim On the other hand, they are often combined due to perceived importance of fundraising #NPMC

marcopolis10:29am via TweetDeck

@mo_flow Our comms/mktng support programs, events, releases, policy/research, etc. #NPMC

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JaneGarthson10:28am via Web

#npmc Note - Tweetdeck now won't send to this chat! Seems to lose connection

JasonShim10:28am via Tweet Button

On breaking down silos, @RHBDaveHowlett has some great resources around breaking down barriers on his site: realhumanbeing.org #npmc

Communic8nHowe10:28am via Twubs

@JasonShim On the other hand, they are often combined due to perceived importance of fundraising #NPMC

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chilikris10:28am via Twubs

Any of my fundraising plans for clients include a significant marketing component. Sometimes a surprise. #NPMC

marcopolis10:27am via TweetDeck

@mo_flow Glad to be here, thanks for having me! #NPMC

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JaneGarthson10:27am via Web

#NPMC A1b Strategic plans are often the best marketing piece they've ever had - finally say what they want to accomplish not just do

ks for having me! #NPMC

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JaneGarthson10:27am via Web

#NPMC A1b Strategic plans are often the best marketing piece they've ever had - finally say what they want to accomplish not just do

mo_flow10:27am via Twubs

@marcopolis So you have separate comms, mktg, fundraising? #NPMC

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colleengauthier10:27am via Twubs

@mo_flow exactly! Makes no sense to me. Fundraising is essentially sales. You would never see sales and mktg not interact in forprofit #NPMC

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JasonShim10:26am via Tweet Button

@colleengauthier Ditto on the surprising lack of connection between fundraising/marketing at some orgs. #npmc

MichelleCRuns10:26am via Twubs

A1c Agree, marketing & fundraising must be linked, communication = cultivation #NPMC

mo_flow10:26am via Twubs

@KatyTeson Why do you say 'making a run for it'? #NPMC

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Communic8nHowe10:26am via Twubs

@KatyTeson Yeah! But stay connected. #NPMC

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marcopolis10:26am via tchat.io

A1c Comms is internal consultant to other departments. They're content/subject matter experts, we help get the word out, etc. #npmc

mo_flow10:26am via Twubs

Haha! RT @KatyTeson Just joining A1c. Mkting lives w/in our Dev team, but we're making a run for it later this yr as our programs grow #NPMC

marcopolis10:26am via tchat.io

A1c Marketing isn't related to fundraising for us, but collaboration between departments is essential. #npmc

mo_flow10:26am via Twubs

Awesome. Hello! RT @marcopolis @mo_flow I'm on Tchat.io, so far so good. #npmc

mo_flow10:25am via Twubs

Glad you're showing up now! RT @chilikris Q1c - Marketing and fundraising have to be linked. Back to brand and name recognition ... 2 #NPMC

mo_flow10:25am via Twubs

No link, not good. MT @colleengauthier I see a surprising number of orgs where there is little/no rel btwn mktg and fundraising depts #NPMC

KatyTeson10:25am via Web

Just joining A1c. Mkting lives w/in our Dev team, but we're making a run for it later this yr as our programs grow #NPMC

NancyIannone10:25am via Twubs

RT @chilikris Q1c - Donors give to who they know and trust. Marketing is KEY in a strong FR campaign. #NPMC

Communic8nHowe10:25am via Twubs

@marcopolis Hey! #NPMC

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marcopolis10:25am via tchat.io

A1. Communications has become much more important over the past 3 years. Expectations are network engagement, message uptake. #npmc

chilikris10:24am via Twubs

Q1c - Donors give to who they know and trust. Marketing is KEY in a strong FR campaign. #NPMC

Communic8nHowe10:24am via Twubs

@colleengauthier Interesting. Gini Dietrich coauthored a book on the Marketing Round about breakind down silos. I agree! #NPMC

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marcopolis10:24am via tchat.io

@mo_flow I'm on Tchat.io, so far so good. #npmc

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chilikris10:24am via Twubs

Q1c - Marketing and fundraising have to be linked. Back to brand and name recognition ... 2 #NPMC

Communic8nHowe10:23am via Twubs

A1c. Fundraising was a higher priority for budgets but slowly marketing comm is getting funded. #NPMC

juliacsmith9:53am via Web

Also happening at noon Central: #NPMC chat for nonprofit marketers. Follow @mo_flow to get in on that goodness.

Retweeted by marcopolis

colleengauthier10:23am via Twubs

I see a surprising number of orgs where there is little/no relationship between marketing and fundraising depts #NPMC

chilikris10:23am via Twubs

#NPMC Looks like I am now properly linked. My avatar has changed to me.

chilikris10:22am via Twubs

@colleengauthier Trying to fix that. #NPMC

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colleengauthier10:22am via Twubs

@chilikris I think you need to link your twubs to your twitter account #NPMC

colleengauthier10:21am via Twubs

@chilikris your tweets are only showing up on twubs for some reason... #NPMC

mo_flow10:21am via Twubs

Q1c. In your orgs/clients, how does mktg currently support fundraising activities/programs? What's the relationship btwn depts? #NPMC

Communic8nHowe10:20am via Twubs

A1. But too often NPs want communications for free, do it poorly internally or decide to do without rather than spending $ #NPMC

1 retweets

mo_flow10:19am via Twubs

MT @Communic8nHowe A1. I'm on a mission to share importance of having communications strategy instead of what we did last year strat #NPMC


colleengauthier10:19am via Twubs

Absolutely! RT @Communic8nHowe A1. I see where a NP puts its money as showing its priorities. #NPMC

Communic8nHowe10:18am via Twubs

A1. I'm on a mission to share the importance of having a communications strategy instead of what we did last year strategy #NPMC

1 retweets

JaneGarthson10:18am via TweetDeck

James, you are so right! RT @Communic8nHowe: A1. I see where a NP puts its money as showing its priorities. #NPMC

mo_flow10:18am via Twubs

Q1b. What have been some of your biggest/most satisfying marketing communications accomplishments in the past few months? #NPMC

mo_flow10:17am via Twubs

RT @JaneGarthson Stuck in that they haven't thought about the outcomes they want after making people aware - no point ending there! #npmc

Communic8nHowe10:17am via Twubs

A1. Yes or even the need. I see where a NP puts its money as showing its priorities. #NPMC

mo_flow10:16am via Twubs

@Communic8nHowe Ah, so function itself often relatively new. #NPMC

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JaneGarthson10:16am via TweetDeck

Stuck in that they haven't thought about the outcomes they want after making people aware - no point ending there! #npmc

mo_flow10:15am via Twubs

Stuck how? MT @JaneGarthson #npmc A1 Many are still stuck on building awareness...

Communic8nHowe10:15am via Twubs

A1. 9 years ago I was 1st communicator at Toronto's Daily Bread Food Bank and then the second at the YMCA in Waterloo Region #NPMC

mayawalkca10:14am via Web

@mo_flow #NPMC hello. Thanks again! We work with AI & Asset Mngt in faith based-community, spirit direction & social media deployment

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mo_flow10:13am via Twubs

How so? RT @Communic8nHowe I've seen marketing communications become more prominent over the last 10 years in NPs 
#NPMC

mo_flow10:13am via Twubs

For those new to #NPMC chat, we’re using Q/A format - we post questions using Q1, Q2, etc. You respond by using A1, A2, etc. Thanks!

Communic8nHowe10:12am via Twubs

I've seen marketing communications become more prominent over the last 10 years in NPs 
#NPMC

JaneGarthson10:12am via TweetDeck

#npmc A1 Many are still stuck on building awareness when I start - I help them have a community vision to inspire action/engagement

mo_flow10:12am via Twubs

@chilikris try twubs.com #NPMC

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colleengauthier10:12am via Twubs

oops wrong twitter handle! Pls ignore RT @TheMomfessional We are a marketing/comms agency that works strictly with nonprofits btw #NPMC

mo_flow10:11am via Twubs

@mayawalkca Hi! What do you mean? Elaborate? #NPMC

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mo_flow10:11am via Twubs

Hi @SHallsworth @JaneGarthson @chilikris#NPMC

mayawalkca10:11am via Web

@mo_flow #NPMC not to be argumentative, but w/o an effective comm infrastructure in this wired context, we're going to b behind the 8-ball!

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colleengauthier10:10am via Twubs

just tried twubs.com...good so far! #NPMC

JaneGarthson10:10am via TweetDeck

#npmc Jane here in Toronto - creating better communities and organizations through values-based leadership in community benefit orgs

mo_flow10:10am via Twubs

Q1. What is the role of marketing communications in your/your clients' nonprofits? What are the functions/expectations of marcom? #NPMC

mo_flow10:09am via Twubs

So, our topic today is the role of marketing communications in nonprofit... #NPMC

chilikris10:09am via Web

@mo_flow How dare TweetChat disappear. Kris here from Edmonton. Still trying to make Hootsuite work #NPMC

SHallsworth10:09am via Twitter for BlackBerry®

@mo_flow Suzanne Hallsworth here from Oakville Hospital #npmc

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mo_flow10:08am via Twubs

Looks like @niannone and @MichelleCRuns representing the US so far. Hi @colleengauthier#NPMC

TheMomfessional10:08am via HootSuite

We are a marketing/comms agency that works strictly with nonprofits btw #NPMC

colleengauthier10:08am via HootSuite

We are a marketing/comms agency that works strictly with nonprofits btw #NPMC

Communic8nHowe10:08am via Twubs

I should let my followers know that for the next hour I'm on the #NPMC Twitterchat so there'll be a high volume of tweets. Join us
!

colleengauthier10:07am via HootSuite

Hey! Colleen from Stephen Thomas Ltd #NPMC

mo_flow10:07am via Twubs

Hi @MichelleCRuns and @mikeotte! Great to see you here! #NPMC

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Communic8nHowe10:06am via Twubs

#TeamWaterlooRegion is on #NPMC

mo_flow10:06am via Twubs

@Communic8nHowe and @HallmanComm - representing K-W! And yes, I'm loving twubs already! #NPMC

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MichelleCRuns10:05am via Twubs

I'm Michelle Chaplin with @PBS #NPMC

HallmanComm10:05am via Twubs

I'm Mark Hallman. I run Hallman Communications and also work for two medium sized nonprofits. #NPMC

Communic8nHowe10:05am via Twubs

I'm on twubs.com. Looking good so far! #NPMC

mikeotte10:05am via TweetDeck

Hi all - Mike Ottenbrite, National Marketing Manager for @ArthritisSoc here :) #NPMC

Communic8nHowe10:04am via Twubs

I'm James Howe with Communicate & Howe! #NPMC

HallmanComm10:04am via Twubs

#NPMC Hi everyone, I'm giving twubs.com a try while Tweetchat is down. Seems to be a good alternative.

mo_flow10:03am via Twubs

I’m Marlene Oliveira, of Nonprofit MarCommunity and #NPMC chat. Also copywriter & comms consultant to nonprofits. #NPMC

mo_flow10:02am via Twubs

Let’s start with introductions. Please tell us a little about you. Even if you think you’re going to be quiet, pls say hello! #NPMC

mo_flow10:01am via Twubs

Welcome to #NPMC chat, everyone! Our topic today: nonprofit budgets – essential or unthinkable? ow.ly/lqFyY

mo_flow10:01am via Twubs

#NPMC NOTE: Tweetchat is down - try tchat.io or twubs.com. I’m forced to experiment live too!

mo_flow10:00am via Twubs

#NPMC Chat starts now. If this is your first Twitter chat, get oriented here: ow.ly/lqFmT