thanks for favoriting my tweet on #npmc. Can you say what caught your interest? -7:46 PM May 30th, 2013


RT : Thank you again to all who joined for an amazing conversation. Archives of #NPMC chat are now up: http://t.co/duaC6DIwnC -7:32 PM May 30th, 2013


Was part of a twitterchat today on non-profit marketing budgets. Does your marketing need help? We can do that. http://t.co/LFayql2nwH #NPMC -3:19 PM May 30th, 2013


lol #NPMC -2:01 PM May 30th, 2013


- Sorry I missed #NPMC. The conversation archives show an exciting discussion. Hope to hear about the next one! -1:53 PM May 30th, 2013


Thank you again to all who joined for an amazing conversation. Archives of #NPMC chat are now up: http://t.co/duaC6DIwnC -11:43 AM May 30th, 2013


RT : +1 RT : Q4. Marketing needs to be seen as an investment in the orgs mission. Not an expense. #NPMC -11:35 AM May 30th, 2013


RT : A3 More boards involved in engagement activities & see personal results, the more theyll see value at budget time. #NPMC -11:32 AM May 30th, 2013


RT : #NPMC very rarely do you get a successful business without successful (paid) marketing so why expect charity/nonprofit... -11:32 AM May 30th, 2013


RT : A2: More mktg (engagement) $$ = org is more integrated into the cmty and cmty is more integrated into org #npmc -11:27 AM May 30th, 2013


RT : A2: More mktg (engagement) $$ = org is more integrated into the cmty and cmty is more integrated into org #npmc -11:27 AM May 30th, 2013


RT : Q2 More marketing budget=more awareness=more fundraising=more services= happier clients :) #NPMC -11:25 AM May 30th, 2013


RT : RT : Nonprofit marketing budgets: essential or unthinkable? http://t.co/YCSYe7O5Jr #NPMC Twitter Chat @ 1pm ET -11:25 AM May 30th, 2013


RT : Love this! RT : Marketing needs to be seen as an investment in the orgs mission. Not an expense. #npmc -11:18 AM May 30th, 2013


Will these #npmc chats always be last Thursday of the month at 9 AM Pacific? Can't make the next one. -11:15 AM May 30th, 2013


sorry..just got this now. Will try to join next time #NPMC -11:03 AM May 30th, 2013


RT : Thank you everyone for a great chat! Save the date/time for our next one: Thursday, June 27 at 1 pm ET. #NPMC -11:03 AM May 30th, 2013


Buy in from the top fm. results in data gathered. In our case: fewer complaints:'no one tells us!'#NPMC -11:02 AM May 30th, 2013


Love this! RT : Marketing needs to be seen as an investment in the org's mission. Not an expense. #NPMC -11:01 AM May 30th, 2013


thanks so much for organizing! I got pulled away half way through but still a great time #npmc -11:01 AM May 30th, 2013


RT : Q3-b #npmc Staff engaged in marketing efforts, best way 2 get buy-in, see results. Marketing is not departmental, it should B organizational -11:00 AM May 30th, 2013


RT : Thank you everyone for a great chat! Save the date/time for our next one: Thursday, June 27 at 1 pm ET. #NPMC -10:59 AM May 30th, 2013


Thank you again everyone. And really hope to see you next month. Last Thursday of every month at 1pm ET. Have a great afternoon! #NPMC -10:59 AM May 30th, 2013


RT : Q4. Marketing needs to be seen as an investment in the org's mission. Not an expense. #NPMC -10:59 AM May 30th, 2013


Thanks for hosting this! Sorry I couldn't join today but hope to chime in next month. #NPMC -10:58 AM May 30th, 2013


Chat archives will be posted at later this afternoon here: http://t.co/x8ZWSDhq1H Or keep an eye on the #NPMC hashtag. -10:57 AM May 30th, 2013


RT : #NPMC if board thinks no need 4 mktg budget - challenge them to recount the last time they gave/acted that was not down to mktg (bet it was) -10:57 AM May 30th, 2013


#NPMC great to chat with everyone - got called away at the beginning so was bit hard to catch up but I look fwd to the next one thx -10:57 AM May 30th, 2013


+1! RT : A5: What stood out is that the #NPMC chat is going to totally kick butt. Thx for creating it, ! #npmc -10:57 AM May 30th, 2013


Thanks ! See you all next time. #NPMC -10:57 AM May 30th, 2013


RT : Thank you everyone for a great chat! Save the date/time for our next one: Thursday, June 27 at 1 pm ET. #NPMC -10:57 AM May 30th, 2013


:) #NPMC -10:57 AM May 30th, 2013


#NPMC Thanks! Good chat! -10:56 AM May 30th, 2013


Thank you everyone for a great chat! Save the date/time for our next one: Thursday, June 27 at 1 pm ET. #NPMC -10:56 AM May 30th, 2013


RT : Truth. RT : Q4. Marketing needs to be seen as an investment in the orgs mission. Not an expense. #NPMC -10:56 AM May 30th, 2013


A5: What stood out is that the #NPMC chat is going to totally kick butt. Thx for creating it, ! #npmc -10:56 AM May 30th, 2013


Great insights. Lots of folks who feel the same way. #NPMC -10:56 AM May 30th, 2013


Nice work Great chat everyone. #npmc. Look forward to the next one! :) Good luck all! -10:56 AM May 30th, 2013


. Thanks for coming and yes, archives to be posted later this afternoon! #NPMC -10:55 AM May 30th, 2013


#npmc Reminding staff to participate in marketing campaigns through SM & showing them what's working -10:55 AM May 30th, 2013


Truth. RT : Q4. Marketing needs to be seen as an investment in the org's mission. Not an expense. #NPMC -10:55 AM May 30th, 2013


Need to sign off, heading to a marketing meeting (which involves budgets)! Thanks for the great #NPMC discussion -10:55 AM May 30th, 2013


Thanks so much for creating this chat and creating great questions! #NPMC -10:55 AM May 30th, 2013


Key learning: To get support for engagement activities, we need to be better at engaging within our orgs, walking the talk. #npmc -10:55 AM May 30th, 2013


Yes, this was my A5 too. RT : Importance of demonstrating ROI, combined with engagement of board and staff #NPMC -10:55 AM May 30th, 2013


Good summary.RT : RT : Q4. Marketing needs to be seen as an investment in the orgs mission. Not an expense. #NPMC -10:55 AM May 30th, 2013


Will this chat be posted for later review? #NPMC -10:55 AM May 30th, 2013


MT : Importance of ROI, definitely. RT : Q5. What stood out for you in todays chat? #NPMC -10:54 AM May 30th, 2013


RT : Q5. What stood out for you in todays chat? What do you want to put into practice? #npmc -10:54 AM May 30th, 2013


Importance of demonstrating ROI, combined with engagement of board and staff #NPMC -10:54 AM May 30th, 2013


RT : Q4. Marketing needs to be seen as an investment in the org's mission. Not an expense. #NPMC -10:54 AM May 30th, 2013


Many thanks for facilitating! #NPMC -10:54 AM May 30th, 2013


RT : Q4. Marketing needs to be seen as an investment in the org's mission. Not an expense. #NPMC -10:54 AM May 30th, 2013


A4 Re: song sheet - my book "FriendRaising" started as a sheet of 10Things our bd could do to engage. They need to see concrete ideas! #npmc -10:54 AM May 30th, 2013


You have the #NPMC community behind you. :) #NPMC -10:53 AM May 30th, 2013


RT : Q4. Marketing needs to be seen as an investment in the org's mission. Not an expense. #NPMC -10:53 AM May 30th, 2013


Importance of ROI, definitely. RT : Q5. What stood out for you in todays chat? What do you want to put into practice? #npmc -10:53 AM May 30th, 2013


Oh, wow. RT Key learning from #NPMC is being first marketer at my NP org in years, I have a HUGE task ahead! great chat! #NPMC -10:53 AM May 30th, 2013


RT : +1 RT : Q4. Marketing needs to be seen as an investment in the orgs mission. Not an expense. #NPMC -10:52 AM May 30th, 2013


Key learning from #NPMC is being first marketer at my NP org in years, I have a HUGE task ahead! great chat! -10:52 AM May 30th, 2013


As a bit of an aside: TweetChat = 1, OneQube = 0 #NPMC -10:52 AM May 30th, 2013


Great chat and it sounds like a lot of us are in the same boat so it is great to be working on forging ahead together! Thank u all #NPMC -10:52 AM May 30th, 2013


RT : Q4. Marketing needs to be seen as an investment in the orgs mission. Not an expense. #npmc -10:52 AM May 30th, 2013


+1 RT : Q4. Marketing needs to be seen as an investment in the org's mission. Not an expense. #NPMC -10:52 AM May 30th, 2013


All NP Mktg teams feel under-funded! ;) RT : I cant believe our time is almost up? Any key learnings? #npmc -10:52 AM May 30th, 2013


Q5. What stood out for you in today's chat? What do you want to put into practice? #NPMC -10:52 AM May 30th, 2013


#npmc We put the key messages of the campaign on the web and prepare FAQs for phone answerers -10:51 AM May 30th, 2013


Q4. Marketing needs to be seen as an investment in the org's mission. Not an expense. #NPMC -10:51 AM May 30th, 2013


RT : Yes and song sheet needs to be revisited, discussed, enhanced and rehearsed often #npmc -10:51 AM May 30th, 2013


I can't believe our time is almost up? Any key learnings? #NPMC -10:50 AM May 30th, 2013


Agreed. Amazing conversation. RT : great chat and info! Thanks to all #NPMC -10:49 AM May 30th, 2013


#npmc . Tell them, "You can help by promoting this campaign on your social media." -10:49 AM May 30th, 2013


great chat and info! Thanks to all #NPMC -10:49 AM May 30th, 2013


RT : #NPMC if board thinks no need 4 mktg budget - challenge them to recount the last time they gave/acted that was not down to mktg (bet it was) -10:49 AM May 30th, 2013


MT : A4 ensuring all the small details are taken care of, all the different points of contact that people have with the org #NPMC -10:49 AM May 30th, 2013


Yes and song sheet needs to be revisited, discussed, enhanced and rehearsed often #NPMC -10:49 AM May 30th, 2013


RT : #NPMC if board thinks no need 4 mktg budget - challenge them to recount the last time they gave/acted that was not down to mktg (bet it was) -10:48 AM May 30th, 2013


RT : Q4a. #NPMC. Just say something like "our new campaign raised $X, X number of people are talking about it on SM." -10:48 AM May 30th, 2013


Q4a. #NPMC. Just say something like "our new campaign raised $X, X number of people are talking about it on SM." -10:48 AM May 30th, 2013


RT : Maybe an engagement results bal sheet? Yes. and repeating stories of engagement that changes a relationship #NPMC -10:48 AM May 30th, 2013


Good point! RT : Song sheet needs to be clear and easy to sing from. MT Is EVERYONE singing from same song sheet? #NPMC -10:48 AM May 30th, 2013


Great discussion! Marketing budgets for non-profits - #NPMC - happening now! -10:48 AM May 30th, 2013


Maybe an engagement results bal sheet? Yes. and repeating stories of engagement that changes a relationship #npmc -10:47 AM May 30th, 2013


RT : Sounds like it's a combination of demonstrating ROI and bringing in the human element. #NPMC -10:47 AM May 30th, 2013


Re: Q4... depends... is that focus on internal (staff, board) or external (donors, volunteers, etc.)? #NPMC -10:47 AM May 30th, 2013


The song sheet needs to be clear and easy to sing from. MT Is EVERYONE singing from the same song sheet? #NPMC -10:47 AM May 30th, 2013


Luv! RT : Bds focus on $ b/c only easily digestible report they get. Mybe engagement results bal sheet? #NPMC -10:47 AM May 30th, 2013


RT : Sounds like its a combination of demonstrating ROI and bringing in the human element. #NPMC -10:47 AM May 30th, 2013


RT : Q4 Esp in a NP, everyone is radiating aspects of the message all the time. Is EVERYONE singing from the same song sheet? #NPMC -1 0:47 AM May 30th, 2013


RT : Q4 Esp in NP, everyone associated is radiating aspects of message all the time. Is EVERYONE singing from same song sheet? #NPMC -10:46 AM May 30th, 2013


#NPMC if board thinks no need 4 mktg budget - challenge them to recount the last time they gave/acted that was not down to mktg (bet it was) -10:46 AM May 30th, 2013


RT : A4: What makes board and staff want to engage and share the message? #npmc -10:45 AM May 30th, 2013


Q4 Esp in a NP, everyone associated is radiating aspects of the message all the time. Is EVERYONE singing from the same song sheet? #NPMC -10:45 AM May 30th, 2013


A4 ensuring that all the small details are taken care of, all the different points of contact that people have with the org #NPMC -10:45 AM May 30th, 2013


Cuing off Bds focus on $ b/c it's only easily digestible report they get. Maybe an engagement results bal sheet? #npmc -10:45 AM May 30th, 2013


RT : RT : Good to remember that people give to people. Marketing needs to have that real, human element. #npmc -10:45 AM May 30th, 2013


Sounds like it's a combination of demonstrating ROI and bringing in the human element. #NPMC -10:45 AM May 30th, 2013


RT : Good to remember that people give to people. Marketing needs to have that real, human element. #NPMC -10:44 AM May 30th, 2013


Part of a twitterchat on marketing budget for non-profits. Great conversation. #NPMC #NPMC -10:44 AM May 30th, 2013


A4: What makes board and staff want to engage and share the message? #NPMC -10:44 AM May 30th, 2013


. is answering my Q4a. How can you model what that would look like, in the way you do your work? #NPMC -10:44 AM May 30th, 2013


Tota lly agree. RT : Good to remember that people give to people. Marketing needs to have that real, human element. #NPMC -10:44 AM May 30th, 2013


RT Report on engagement and fundraising successes at staff meetings. Talk about marcomm thats working. #npmc -10:44 AM May 30th, 2013


Good to remember that people give to people. Marketing needs to have that real, human element. #NPMC -10:43 AM May 30th, 2013


#npmc Report on engagement and fundraising successes at staff meetings. Talk about marcomm that's working. -10:43 AM May 30th, 2013


RT : always important in our work to balance reporting on accomplishments while humanizing the work #NPMC -10:43 AM May 30th, 2013


RT Always important in our work to balance reporting on accomplishments while humanizing the work #npmc -10:43 AM May 30th, 2013


RT : hmmm lots of RTs for Q4 for the answers are hard... what can we do? #NPMC -10:43 AM May 30th, 2013


Great point RT always important in our work to balance reporting on accomplishments while humanizing the work #NPMC #NPMC -10:42 AM May 30th, 2013


RT Board has to be engaged & see their role as more than one meeting a month. More engaged=better buy in in all areas. #npmc -10:42 AM May 30th, 2013


Love this! RT : feature stories on recipients, testimonials, we have a website called thankyourdonor.ca #NPMC -10:42 AM May 30th, 2013


communication that is actually ingested(?), impactful, or something... #npmc -10:42 AM May 30th, 2013


A4 Maybe need to use mktg/engagement approaches to our desire for bigger mktg budgets? (thinking out loud again - sorry) #npmc -10:42 AM May 30th, 2013


hmmm lots of RTs for Q4 for the answers are hard... what can we do? #NPMC -10:42 AM May 30th, 2013


always important in our work to balance reporting on accomplishments while humanizing the work #NPMC -10:41 AM May 30th, 2013


The board has to be engaged and see their role as more than one meeting a month. More engaged=better buy in in all areas. #NPMC -10:41 AM May 30th, 2013


MT feature stories on recipients, testimonials, we have a website called thankyourdonor.ca #NPMC -10:41 AM May 30th, 2013


What a lively conversation full of insights. I'm loving it. #NPMC -10:40 AM May 30th, 2013


RT : Q3-b #npmc Staff engaged in marketing efforts, best way 2 get buy-in, see results. Marketing is not departmental, it should B organizational -10:40 AM May 30th, 2013


What would be less ambiguous? RT : Is marketing too ambiguous a word? #NPMC -10:40 AM May 30th, 2013


RT : Q4. If people need to feel trust, engagement and believe in impact what can you do in your day-to-day work to get there? #npmc -10:40 AM May 30th, 2013


feature stories on recipients, testimonials, we have a website called thankyourdonor.ca #NPMC -10:40 AM May 30th, 2013


RT Q4 If people need to feel trust, engagement and believe in impact what can you do in your day-to-day work to get there? #npmc -10:40 AM May 30th, 2013


RT : Q4. If people need to feel trust, engagement and believe in impact what can you do in your day-to-day work to get there? #NPMC -10:40 AM May 30th, 2013


RT : Q4. If people need to feel trust, engagement and believe in impact what can you do in your day-to-day work to get there? #NPMC -10:39 AM May 30th, 2013


A3 Maybe what ppl need to feel is link b/n engagement & whatever they care most about, whatever that is (thinking out loud here...) #npmc -10:39 AM May 30th, 2013


RT : Q3-b #npmc Staff engaged in marketing efforts, best way 2 get buy-in, see results. Marketing is not departmental, it should B organizational -10:39 AM May 30th, 2013


Is marketing too ambiguous a word? #npmc -10:39 AM May 30th, 2013


RT : Q3-b #npmc Staff engaged in marketing efforts, best way 2 get buy-in, see results. Marketing is not departmental, it should B organizational -10:39 AM May 30th, 2013


RT : #npmc. Yes, survey your constituents and see what theyre talking about on your social media. #npmc -10:39 AM May 30th, 2013


How did that come to be? #NPMC -10:39 AM May 30th, 2013


RT : #npmc Q3-b Buy-in can also be part of accountability of all staff. Build responsibility to market into job descriptions #NPMC -10:39 AM May 30th, 2013


#npmc. Yes, survey your constituents and see what they're talking about on your social media. -10:38 AM May 30th, 2013


Q4. If people need to feel trust, engagement and believe in impact what can you do in your day-to-day work to get there? #NPMC -10:38 AM May 30th, 2013


Q3b. Need to feel that Mktg is crucial role to organization. #NPMC -10:38 AM May 30th, 2013


The Board prioritizes coms -a good thing; our structure is govern'd by boards & cttees #NPMC -10:38 AM May 30th, 2013


MT : A3 About developing true sense (quantifiable) of the people in your market. What moves them, what do they care about? #NPMC -10:38 AM May 30th, 2013


Staff, volunteers and board are your best resources for telling your story. Make sure that have a good "elevator" pitch. #NPMC -10:38 AM May 30th, 2013


#npmc Q3-b Buy-in can also be part of accountability of all staff. Build responsibility to market into job descriptions. -10:37 AM May 30th, 2013


RT : RT Q3B See successes of other NP orgs with budgets #NPMC -10:37 AM May 30th, 2013


Trying to simplify this process for them though, so that they will caputre more data. Very useful when we have it. #npmc -10:37 AM May 30th, 2013


If you were getting buy-in, what would that look like? How would front line staff be different? They would know trustees #npmc -10:37 AM May 30th, 2013


LOVE this RT A3b Feel increased buy in, renewed excitement for vision. mission and values "we're all in this together" #npmc -10:37 AM May 30th, 2013


Good question. We have survey Qs they have to ask while selling to public. Often they don't ask b/c they're busy. #npmc -10:37 AM May 30th, 2013


#NPMC We report on the number of engagements and funds raised monthly. -10:37 AM May 30th, 2013


Re: measuring engagement. Media hits, website traffic & use, # & types of convos on social media... some ways 2 get those #s #NPMC -10:37 AM May 30th, 2013


RT If you were getting buy-in, what would that look like? How would front line staff be different? #npmc -10:36 AM May 30th, 2013


RT : A3 More boards involved in engagement activities & see personal results, the more theyll see value at budget time. #NPMC -10:36 AM May 30th, 2013


RT Q3B See successes of other NP orgs with budgets #NPMC -10:36 AM May 30th, 2013


RT : A3 The more boards are involved in engagement activities the more theyll see value at budget time. #npmc -10:35 AM May 30th, 2013


RT : #NPMC very rarely do you get a successful business without (paid) marketing so why expect NP success without it? #NPMC -10:35 AM May 30th, 2013


RT : #NPMC very rarely do you get a successful business without successful (paid) marketing so why expect charity/nonprofit success without it? -10:35 AM May 30th, 2013


A3 Cuing off 's mission v money, org leaders would need to be working from a position of vision & possibility vs fear. #npmc -10:35 AM May 30th, 2013


. If you were getting buy-in, what would that look like? How would front line staff be different? #NPMC -10:35 AM May 30th, 2013


Q3-b #npmc Staff engaged in marketing efforts, best way 2 get buy-in, see results. Marketing is not departmental, it should B organizational -10:35 AM May 30th, 2013


A-Q3b Feel the increased engagement, buy in, renewed excitement for the vision. mission and values "we're all in this together" #NPMC -10:35 AM May 30th, 2013


Specifics! RT : #npmc Measure number of actions community takes: comments posted, photos submitted, surveys taken -10:35 AM May 30th, 2013


Large corps would tell you that you cannot make money (market share) without investing to get there. #NPMC -10:34 AM May 30th, 2013


Without data from audience, the only ROI info we have is ticket sales, often the only thing the board cares about. #npmc -10:34 AM May 30th, 2013


And need to value that! RT : A3: Need to believe that investing in mktg is mission, not just programs. #npmc -10:34 AM May 30th, 2013


A3b it is about developing true sense (yes, quantifiable too) of the people in your market. What moves them, what do they care about? #NPMC -10:34 AM May 30th, 2013


RT Leadership can tell when they have a marketing interaction that engages/had impact #npmc -10:34 AM May 30th, 2013


#NPMC very rarely do you get a successful business without successful (paid) marketing so why expect charity/nonprofit success without it? -10:34 AM May 30th, 2013


A3 The more boards are involved in engagement activities themselves & see personal results, the more they'll see value at budget time. #npmc -10:34 AM May 30th, 2013


#npmc Measure number of actions community takes: comments posted, photos submitted, surveys taken. -10:34 AM May 30th, 2013


trust, valued, did I say trusted? The environ determines these things. In a culture of appreciation all thrive #NPMC -10:34 AM May 30th, 2013


Yes! Org is stuck in the past but no resources or budget to innovate #NPMC -10:33 AM May 30th, 2013


Yes! Key role! MT : Q3. Show results. Engage with leadership to support how marketing plays a role in strat plan. #NPMC -10:33 AM May 30th, 2013


Feature | Block
A3: Need to believe that investing in mktg is mission, not just programs. #NPMC -10:33 AM May 30th, 2013


We rely on front of house/front-line staff to collect a lot of marketing data. Hard to get their buy-in. #npmc -10:32 AM May 30th, 2013


Q3. Show results. Engage with leadership to support how marketing plays a role in strat plan. #NPMC -10:32 AM May 30th, 2013


Q3 b. What would coworkers/leadership/decision makers need to experience in their day-to-day? What would they need to feel? #NPMC -10:32 AM May 30th, 2013


MT : RT : However, donations and $$$ cannot be the only measured ROI of a marketing strategy. #npmc -10:32 AM May 30th, 2013


A3: Ppl would need to believe there's a direct link b/n mktg/engagement and success. #npmc -10:32 AM May 30th, 2013


RT : However, donations and $$$ cannot be the only measured ROI of a marketing strategy. How do we measure engagement? #NPMC -10:31 AM May 30th, 2013


YES!!!! This reinvigorated my faith. RT : How to get there? We need everyone to see and embrace Dan Pallottas TED talk. #NPMC -10:31 AM May 30th, 2013


So true. MT : Observation: Pressure on NPOs to be "innovative". Lean marcomm budgets often give NPOs one shot 4 success. #NPMC -10:31 AM May 30th, 2013


RT : Its mindset variable. If is intention to embrace your raison detre & believe its possible, then it is ... #NPMC -10:31 AM May 30th, 2013


LOVE this Q! RT Q3 What would people in your org need to believe for more marketing resources to become reality? #npmc -10:30 AM May 30th, 2013


Observation: Pressure on NPOs to be "innovative". Lean marcomm budgets often give NPOs one shot 4 success. No room 4 error. #NPMC -10:30 AM May 30th, 2013


However, donations and $$$ cannot be the only measured ROI of a marketing strategy. How do we measure engagement? #NPMC -10:30 AM May 30th, 2013


What would it take? RT : Q3: Demonstrated ROI. The problem: org is lacking the tools to measure ROI for marketing. #NPMC -10:30 AM May 30th, 2013


RT : Q3. What would people in your organization need to believe for more marketing resources to become reality? #NPMC -10:30 AM May 30th, 2013


How to get there? We need everyone to see and embrace Dan Pallotta's TED talk #NPMC -10:30 AM May 30th, 2013


It's mindset variable. If there is intention to actually embrace your raison d'etre & believe it's possible, then it is ... #NPMC -10:29 AM May 30th, 2013


RT : Q3: Demonstrated ROI. The problem in our org is lacking the tools to measure ROI for marketing. #npmc -10:29 AM May 30th, 2013


#npmc agreed on need for print.We send digital version of our magazine but still get requests for print -10:29 AM May 30th, 2013


The ones with more zeros at the end :-) RT Which marketing dollars have largest impact on engagement & participation? #npmc -10:29 AM May 30th, 2013


RT : Q3 #npmc Believe in the power and value of marketing. Marcom at decision-making table. -10:29 AM May 30th, 2013


RT : A2: More mktg (engagement) $$ = org is more integrated into the cmty and cmty is more integrated into org #NPMC -10:29 AM May 30th, 2013


RT : Q3. For most boards, they would need to believe that it would bring in more donors and donations. #NPMC -10:29 AM May 30th, 2013


Q3: Demonstrated ROI. The problem in our org is lacking the tools to measure ROI for marketing. #npmc -10:28 AM May 30th, 2013


Q3 #npmc Believe in the power and value of marketing. Marcom at decision-making table. -10:28 AM May 30th, 2013


Q3. For most boards, they would need to believe that it would bring in more donors and donations. #NPMC -10:28 AM May 30th, 2013


Which marketing dollars have the largest impact on engagement and participation? #npmc -10:28 AM May 30th, 2013


And those readers are a sizable chunk of your audience still? #npmc -10:28 AM May 30th, 2013


A2: More mktg (engagement) $$ = org is more integrated into the cmty and cmty is more integrated into org #npmc -10:28 AM May 30th, 2013


#npmc Agree. That's what we're doing: drawing a new audience of younger people. -10:28 AM May 30th, 2013


That's the right formula! : Q2 More marketing budget=more awareness=more fundraising=more services= happier clients :) #NPMC -10:28 AM May 30th, 2013


RT : #npmc My survey in 2010 showed 80% of our print newsletter readers do not go online. #NPMC -10 :27 AM May 30th, 2013


RT : A2: More mktg budget = more engagement and participation in all aspects of the org's work. #npmc -10:27 AM May 30th, 2013


Hearing about potential of more awareness, engagement, funding, strong community with more resources. How to get there? #NPMC -10:27 AM May 30th, 2013


RT : #npmc My survey in 2010 showed 80% of our print newsletter readers do not go online. #NPMC -10:27 AM May 30th, 2013


A2: More mktg budget = more engagement and participation in all aspects of the org's work. #npmc -10:27 AM May 30th, 2013


Why invest? RT Increased awareness, more engagement with community and clients, increased funding, stronger community. #NPMC -10:27 AM May 30th, 2013


#npmc My survey in 2010 showed 80% of our print newsletter readers do not go online. -10:27 AM May 30th, 2013


Instead of reviewing the past, maybe they should look to the future! #npmc -10:27 AM May 30th, 2013


Q3. What would people in your organization need to believe for more marketing resources to become reality? #NPMC -10:26 AM May 30th, 2013


RT : Q2: Increased awareness, more engagement with community and clients, increased funding, stronger community #npmc -10:26 AM May 30th, 2013


Join us now! #NPMC chat re: nonprofit marketing budgets. -10:26 AM May 30th, 2013


I hope they're monitoring the true usage of older folks. My dad's almost 80 and active on the Web. #npmc -10:25 AM May 30th, 2013


Q2: Increased awareness, more engagement with community and clients, increased funding, stronger community #NPMC -10:25 AM May 30th, 2013


Join us now for #NPMC chat - dicsuss nonprofit marcom budgets. -10:25 AM May 30th, 2013


": So much money put into physical materials, not enough into digital #npmc" i agree! -10:24 AM May 30th, 2013


RT : Q2 More marketing budget=more awareness=more fundraising=more services= happier clients :) #NPMC -10:24 AM May 30th, 2013


RT : Q2 More marketing budget=more awareness=more fundraising=more services= happier clients :) #NPMC -10:24 AM May 30th, 2013


So true! RT : Q2 More marketing budget=more awareness=more fundraising=more services= happier clients :) #NPMC -10:24 AM May 30th, 2013


Usually reviewing past budgets! #NPMC -10:24 AM May 30th, 2013


RT : Q2 More marketing budget=more awareness=more fundraising=more services= happier clients :) #NPMC -10:24 AM May 30th, 2013


Being creative in marketing is fun but NPs need to have resources ($$$) to do what is tried and true. #NPMC -10:23 AM May 30th, 2013


RT : #npmc Yes, print is still effective for nonprofits because of the older donor base. -10:23 AM May 30th, 2013


#npmc Yes, print is still effective for nonprofits because of the older donor base. -10:23 AM May 30th, 2013


Q2 More marketing budget=more awareness=more fundraising=more services= happier clients :) #NPMC -10:23 AM May 30th, 2013


A2, old quote, "I know half of my marketing budget is wasted, and as soon as I figure out which half I'll cut it out." #NPMC -10:23 AM May 30th, 2013


Re: Doing more with less. Can thrive on that, but shouldn't be default go-to. If less is effective, fine. If not, invest some $ #NPMC -10:23 AM May 30th, 2013


RT : Q2. What could a change in approach to marketing resources make possible for the people you work with in the community? #NPMC -10:22 AM May 30th, 2013


Don't forget to add #NPMC to you tweets! :) And keep to 120 to be retweeted. #NPMC -10:22 AM May 30th, 2013


RT : Online tools are great but digital can't be your only tool for marketing and time needs to be invested for success. #NPMC -10:21 AM May 30th, 2013


RT we're seeing more reliance on earned media & fundraising as we're operating in a challenging funding envirnment #NPMC -10:21 AM May 30th, 2013


Don't some large orgs tie advancement programs together? This allows for directing and redirecting portions of budgets strategically #npmc -10:21 AM May 30th, 2013


RT : Join us now as we chat about non-profit marketing budgets! #NPMC chat. -10:21 AM May 30th, 2013


#NPMC internal coms have tiny budgets; relying more on free/online tools for coms. Postage an issue too:/ -10:21 AM May 30th, 2013


#npmc Yes. If you're trying to attract a new audience, building it can take years -10:21 AM May 30th, 2013


Q2. What could a change in approach to marketing resources make possible for the people you work with in the community? #NPMC -10:20 AM May 30th, 2013


So how do they determine how much to give? #npmc -10:20 AM May 30th, 2013


Online tools are great but digital can't be your only tool for marketing and time needs to be invested for success. #NPMC -10:20 AM May 30th, 2013


Challenging RT : Q1c. Budgets usually set without consultation - head office. #NPMC -10:20 AM May 30th, 2013


Q1c.Easier to get buy-in for if you can show success from other orgs. and if your marcom strategy hits strategic plan buttons #npmc -10:20 AM May 30th, 2013


RT : : #NPMC - A1 c PROOF! Determine measures before, report success after. ROI is an important part of marketing planning. Yep! -10:19 AM May 30th, 2013


Join us now as we chat about non-profit marketing budgets! #NPMC chat. -10:19 AM May 30th, 2013


RT : Expectations need to be realistic so marketing strategy can be successful.Outcomes arent always immediate #NPMC -10:19 AM May 30th, 2013


Q1c. Budgets usually set without consultation - head office. #NPMC -10:18 AM May 30th, 2013