‘Content marketing’ is unquestionably a hot topic; so what is it all about and what does it mean for nonprofits? Is content marketing just another trendy term, a truly a new way of doing things or something in between?

At the Nonprofit Technology Conference in April, I sat down with Kivi Leroux Miller, nonprofit marketing expert, author and president at Nonprofit Marketing Guide.com to capture her thoughts on video. Kivi answers my questions about content marketing and makes specific recommendations about how nonprofits can get organized and get started with content marketing.

“Content marketing is a real mind shift in how you approach the content you create at a nonprofit.” – Kivi Leroux Miller

As Kivi mentioned in the video, a number of bloggers are writing about content marketing and can help you get up to speed. Here is a nonprofit content marketing primer from Blackbaud’s Frank Barry, published on Mashable: Content Marketing: 5 Non-Profit Success Stories to Learn From

And here are a few of my picks, including a post from Kivi herself:

Finally, Kivi mentioned her new book, Content Marketing for Nonprofits, which comes out in August and is available for preorder. And in case you missed it, the book will also soon have a companion website.

Marlene Oliveira

Marlene Oliveira

Communications advisor and copywriter at moflow
Marlene Oliveira is communications consultant and copywriter at moflow and founder of the Nonprofit MarCommunity blog. Having worked in the nonprofit sector since 1999, Marlene specializes in working with capacity building and grant-making organizations, advising on communications strategy, and writing stories and other content.
Marlene Oliveira