It’s undeniable. We live in an over stimulated world. Human attention spans are down to 8 seconds—that’s lower than goldfish! With all the noise competing for your supporters’ attention, how can you stand out? Through visual storytelling. You need to create an emotional connection with your nonprofit organization. And nothing creates moving, emotional connections better… Read More »
Wouldn’t it be great if your designer or design team could reach into your brain and pull out all the things you want (and don’t want) in your organization’s website design? It can be difficult to verbalize to others what you like (and don’t like) if you haven’t been trained in a visual vocabulary. I’m… Read More »
In previous posts, I discussed choosing a printer, and the differences between common printing processes. As a marketing pro in the nonprofit environment, you also need to understand some of the other subtleties and perceptions of colour printing vs black and white when giving direction to your designer. In this post, we’ll look at some… Read More »
You’ve made the decision to include print in your marketing mix, but do you understand the printing options available and what might suit your needs? Like so many industries, how printing is done has been transformed with the advancement of digital technology. A push for quick turnarounds continues to drive the growth of on-demand printing.… Read More »
When a brand becomes a verb, it is generally an indication that it has become an industry leader. Adobe Photoshop certainly holds that distinction, as “photoshopping” has become synonymous with image editing. However, for small nonprofits with tight budgets, what if you can’t afford to invest in Photoshop? Though TechSoup Canada offers the full CS6… Read More »
As a communications professional working in a nonprofit setting with a minimal budget, you’re always having to be creative and resourceful in how you spend. If your budget for a communications project won’t stretch to accommodate a graphic designer, you can still produce an arresting piece. Graphic design guides the reader through your communications by… Read More »
When I travel, often to Europe or other far away destinations, one of the first things I do is try to familiarize myself with some common phrases in the local languages, like “hello”, “goodbye”, “please”, “thank you”, and so on. In many cases, people in the places I visit may already speak English, but I… Read More »
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