Developing powerful holiday themed campaigns: Q&A with Kerri Karvetski [video]
With Halloween just behind us and the holiday season just ahead, we have the opportunity to see many nonprofits using holiday themed campaigns – both effectively and ineffectively.
To glean insights into how nonprofits can use holiday and seasonal related campaigns well, I invited Kerri Karvetski, strategist, campaigner, copy writer and trainer at Company K Media to share her expertise in a video interview.
During our conversation, Kerri touched on the three archetypal elements to anchor any campaign, provided specific advice on how to meaningfully bring in a holiday theme, and highlighted a number of resources and examples to help you get started. Kerri shared so much practical advice, the interview turned into a mini-training, so it’s definitely worth setting 15 minutes aside to watch this video!
During the interview, Kerri mentioned three specific examples of campaigns that are well done and appropriate for the holidays while tied to the real needs of nonprofits.
- World Wildlife Fund Halloween pumpkin carving stencils acquisition campaign
- Monterey Bay Aquariam Halloween ‘scary fish’ e-card cultivation campaign
- Kaboom Valentine’s Day acquisition/cultivation “What playground do you love?” photo contest
More helpful resources Kerry mentioned:
- Kerri has put together Pinterest boards boards full of nonprofit campaigns tied to Valentine’s day, International Women’s Day, Thanksgiving, Mother’s Day and more.
- LightBox Collaborative’s Editorial Calendar provides prompts to help you plan your campaigns all year long.
- Kerry welcomed more questions and discussion on social media. Reach out to Kerri on Twitter or Facebook.
If you want to tap into more of Kerri’s fabulous experience and expertise, she’s offering a CharityHowTo webinar, WRITING FOR THE WEB: A Step-by-Step Guide to Writing Great Email Appeals on November 20.