‘Content marketing’ is unquestionably a hot topic; so what is it all about and what does it mean for nonprofits? Is content marketing just another trendy term, a truly a new way of doing things or something in between?

At the Nonprofit Technology Conference in April, I sat down with Kivi Leroux Miller, nonprofit marketing expert, author and president at Nonprofit Marketing Guide.com to capture her thoughts on video. Kivi answers my questions about content marketing and makes specific recommendations about how nonprofits can get organized and get started with content marketing.

“Content marketing is a real mind shift in how you approach the content you create at a nonprofit.” – Kivi Leroux Miller

As Kivi mentioned in the video, a number of bloggers are writing about content marketing and can help you get up to speed. Here is a nonprofit content marketing primer from Blackbaud’s Frank Barry, published on Mashable: Content Marketing: 5 Non-Profit Success Stories to Learn From

And here are a few of my picks, including a post from Kivi herself:

Finally, Kivi mentioned her new book, Content Marketing for Nonprofits, which comes out in August and is available for preorder. And in case you missed it, the book will also soon have a companion website.

Marlene Oliveira

Marlene Oliveira

Copywriter and communications consultant at moflow
Marlene Oliveira is a copywriter and communications consultant at moflow and founder of the Nonprofit MarCommunity. Marlene specializes in working with nonprofit clients and has worked in the sector since 1999. Marlene’s approach is to work with clients and community members, tapping into the knowledge and wisdom they already possess, to help the communications ‘flow’.
Marlene Oliveira
Marlene Oliveira