When disasters occur, social media activity increases very suddenly and dramatically for the Canadian Red Cross; people turn to the organization on social media for information, to learn how they can help and to find out how they can receive help. To keep up with this increased volume of activity, the Canadian Red Cross has… Read More »
How did one nonprofit go from 85 to over 24,000 Facebook likes? From almost no engagement to an extremely active, vibrant online community? The answer for The Caregiver Space is Facebook advertising. TheCaregiverSpace.org is an online community that allows caregivers to share their experiences, find resources, cope with stress and effectively combat the isolation and… Read More »
If your nonprofit has a social media presence (and we know not all do), are you using any of the social platforms to fundraise? If yes, how are you doing so? If no, what’s stopping you? In response to a call for future chat topics, community member Jennifer Charney suggested that we chat about using… Read More »
How do you balance your personal and professional social media identities? Do you struggle with balance? Does this struggle hold you back from reaping the rewards of participating in social networks? To help us understand how nonprofit marketing communications professionals can participate in social media in a way that feels comfortable and suitable, I invited Debra… Read More »
Social media sites like Facebook and Twitter were once considered a trend but are now considered essential tools for nonprofits. With audiences growing accustomed to sophisticated online campaigns, it’s more important than ever to find a social media professional to help your organization stand out. In my experience, many nonprofits look to agencies and freelancers… Read More »
Does your nonprofit have a presence on Google+? Do you even have time to consider yet another social network? Do you realize that there are some very big reasons that you can’t afford not to be on Google+? To explore this topic, I interviewed Marc Pitman, a well-known fundraising coach, leadership expert, nonprofit marketer and… Read More »
You probably have a LinkedIn profile. You’ve probably received many invitations and heard many times that you should. So you created one. But even if you’ve built a strong list of connections, you may still be searching for how to get more out of LinkedIn. As with any other social media platform, an investment of… Read More »
PUBLISHED April 25, 2013 by Bianca Freedman
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Social media planning is important for two main reasons: securing internal support and ensuring an efficient use of resources. A good social media plan not only identifies the fun stuff – your goals, strategy and creative tactics, but it also demonstrates the sound business sense of using social media to advance your charitable organization. Securing… Read More »
Lean budgets and scarce human resources: these are relatively common problems for nonprofit communicators, but Suzanne Hallsworth, Community Giving and Communications Director at Oakville Hospital Foundation, sees them as opportunities. Suzanne finds reward in constantly striving to do more and more with less, and explains that in this context, success is that much more gratifying.… Read More »