Online/email

I have a confession. Take a seat. It may disturb you. I use Reddit. And I believe more nonprofit communicators should use it, too. Reddit is a community of communities. It’s like going to a gigantic high school—you can’t possibly know everyone and you certainly won’t all get along. But, within the Reddit website, you… Read More »

When planning your nonprofit’s marketing communications budget, does ‘social media’ have a line? Is it time to start considering paying in order to reach and grow your communities on social networks? We’ve (hopefully) moved past needing to make the case for simply having a presence on social media. But is it fair to expect to… Read More »

Since email is one of the main ways we connect with our stakeholders/donors/constituents these days, you’ve gotta get a toe in the door before you can even think of launching into your big pitch. And writing effective email subject lines is job 1 – it’s a first impression that really counts. I seem to have… Read More »

Digital communications now means visual communications. Our brains reportedly process visuals 60,000 times more quickly than text – which is probably why the most effective and popular online communications platforms these days are highly visual. There is a strong need for almost any organization to have a polished presence on various digital platforms, and to… Read More »

Earlier this month at the Nonprofit Technology Conference in Austin, I attended Lauren Girardin’s session, Don’t Panic! How to Embrace Emerging Social Media with Infinite Majesty and Calm. Lauren is an exceptional marketing and communications consultant, writer, and trainer and her session was so packed with practical advice and tips, I asked her to come share… Read More »

Every year, there are a handful of events that present unique real-time marketing moments. From March Madness to the upcoming birth of the Royal Family’s newest member, these events aggregate audiences in the millions. With so many people united by a single event, and participating in the conversation on social media, there is a clear… Read More »

Attracting visitors to your nonprofit’s  website is an ongoing challenge  – but it’s  only half the battle. Your site also needs to be user-friendly. You need to make the experience pleasant enough that visitors choose to stay and engage with your content once they get there. Here are five simple techniques you can employ to… Read More »

Is your nonprofit’s website brag-worthy or a source of shame? Do you treat your site as your most important digital asset, or a neglected item on your to-do list? Digital marketing tools abound and it’s tempting – and sometimes rewarding – to test out new tools, networks and platforms. But in 2015, your nonprofit website should… Read More »

SEO (search engine optimization) is not just another TLA (three letter acronym) that nonprofits can ignore with impunity. Many nonprofits are put off by the challenges, pitfalls, and potential costs of all things technical. SEO does sound technical — and is to an extent — but it needn’t be daunting. In its simplest form, SEO… Read More »

Facebook continues to lead the way for the number of unique monthly users at an almost 3 to 1 ratio over its next closest competitor. With this level of popularity, Facebook has been and continues to be the social media platform of choice for many nonprofit organizations. With a historic organic reach of over 16%… Read More »