Every year, there are a handful of events that present unique real-time marketing moments. From March Madness to the upcoming birth of the Royal Family’s newest member, these events aggregate audiences in the millions. With so many people united by a single event, and participating in the conversation on social media, there is a clear… Read More »
PUBLISHED January 8, 2015 by Suzanne Hallsworth
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A new year brings new possibilities and a fresh start to your nonprofit marketing efforts. If you are looking for inspiration, two recently published research studies can help you take your digital communications strategies to the next level. First, Blackbaud and Content Marketing Institute have once again collaborated to deliver the 2015 Nonprofit Content Marketing:… Read More »
PUBLISHED October 17, 2013 by Suzanne Hallsworth
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You have spent countless hours creating a marketing and communications strategy and budget for your nonprofit and there is just one thing standing in your way from executing it: board approval. For many, getting board approval can be a stress-inducing exercise but it does not have to be that way. If you keep in mind… Read More »
When you’re running a small or start up nonprofit, time management gets messy. Which hat do you wear and when? How do you develop your organization while managing all of your daily operations? I made up exactly half of our nonprofit team when we started in 2012 and I managed the responsibilities of a full… Read More »
PUBLISHED September 12, 2013 by Suzanne Hallsworth
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Blackbaud recently published a white paper by Mark Rovner titled, The Next Generation of American Giving: The Charitable Habits of Generations Y, X, Baby Boomers and Matures. The study is based on findings from an online survey of US donors conducted in May 2013 and looks at the behavior of four generations: Generation Y (born… Read More »
If your nonprofit has an existing blog, or you are in the process of establishing one, it’s very important to develop and publish blog editorial guidelines. If you have more than one contributing author, editorial guidelines allow you to communicate and be clear about what content fits on your organization’s blog; the idea is not… Read More »
PUBLISHED April 25, 2013 by Bianca Freedman
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Social media planning is important for two main reasons: securing internal support and ensuring an efficient use of resources. A good social media plan not only identifies the fun stuff – your goals, strategy and creative tactics, but it also demonstrates the sound business sense of using social media to advance your charitable organization. Securing… Read More »
PUBLISHED April 24, 2013 by Suzanne Hallsworth
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Chances are that terrific brochure you just created for the general public is going to fail. If you are writing something with the purpose of appealing to everyone it will likely be effective with no one. These one-size-fits-all calls to action are missing the mark if you are not first defining who your audience really… Read More »
As a health communicator, you need to turn often-complex information, advice and terminology into simple, easy to understand messages that inform, interest and potentially help your readers. Here are some important points to consider when shaping the content of your health communications. 1. Determine your objective There are many potential objectives for a health communications… Read More »
How do you develop (or revitalize) an effective and engaging nonprofit newsletter? How do you balance your organization’s ‘corporate’ messages with information your readers want to receive? The following tips will help: 1. Establish an objective As with any communications project, your first step is to establish a clear objective. It could be maintaining top-of-mind… Read More »