A couple of months ago, when I asked for topic ideas for future #NPMC chats, content marketing came up. And there were so many questions, we decided to divide the topic across three chats. Last month, we talked about content marketing strategy. In June, we’ll talk about setting goals and measuring success. And on Thursday,… Read More »
In response to a request for #NPMC Twitter chat topics this month, our friends at the Community Media Workshop suggested content marketing. And when I asked community members on Twitter for their content marketing questions, what emerged was a need to discuss content marketing strategy. It seems safe to say that content marketing has moved… Read More »
Creating compelling content can help you make the case for donations, and hold the attention of your supporters. But how exactly do you come up with the best possible material to suit your objectives? Many nonprofits have jumped on the content marketing bandwagon, which is great – providing it is done properly. Creating content for… Read More »
PUBLISHED January 7, 2014 by Suzanne Hallsworth
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As we start 2014 it is safe to say content marketing is no longer just a buzzword for marketers. In fact long before the phrase was fashioned, marketers have created and distributed content that their target audience would find valuable. The difference today is the practice of content marketing includes so many options – both… Read More »
After reading and recommending Kivi Leroux Miller’s previous book The Nonprofit Marketing Guide this summer, I was really looking forward to diving into her second book, Content Marketing for Nonprofits: A Communications Map for Engaging your Community, Becoming a Favorite Cause and Raising More Money. Reading them within a few months of each other, I… Read More »
Publishing a blog for your nonprofit requires the production of an ongoing stream of content for your readers. The volume of writing is often a considerable challenge, but if you are rich with post ideas, it’s much easier to keep going. If your nonprofit has a blog and you struggle to come up with content,… Read More »
If your nonprofit has an existing blog, or you are in the process of establishing one, it’s very important to develop and publish blog editorial guidelines. If you have more than one contributing author, editorial guidelines allow you to communicate and be clear about what content fits on your organization’s blog; the idea is not… Read More »
‘Content marketing’ is unquestionably a hot topic; so what is it all about and what does it mean for nonprofits? Is content marketing just another trendy term, a truly a new way of doing things or something in between? At the Nonprofit Technology Conference in April, I sat down with Kivi Leroux Miller, nonprofit marketing… Read More »