Socially Good was established in 2011 because of the high demand for online and integrated digital communication skills in Canada. Clare has a passion for, and expertise in working with Canadian nonprofits and small businesses to educate and inspire them about how to connect more authentically online with their audiences. Clare is the founder of Be Good Be Social Toronto, a free social media conference for nonprofits which takes place annually, and is an Expert for Arlene Dickinson's 'YouInc' online community.